This episode with Jamie Kern Lima, founder of IT Cosmetics, focuses on overcoming the fear of selling by sharing relatable struggles and the mindset needed to build a successful brand. It's a goldmine for ecommerce entrepreneurs who hesitate to promote their products, offering practical perspectives on connecting with customers authentically and passionately.
If you're running your own business then you know selling your product can be a challenge. Whether it's finding leads, crafting the perfect pitch or dealing with crippling self doubt, you need to sell your product to stay in business. We're taking a slight detour from our 7-Part Series, How Your Business Is Like An Airplane, to talk with Jamie Kern Lima, who is no stranger to overcoming obstacles. As co-founder of IT Cosmetics, she grew the company from her living room into a $1.2 billion megabrand, all in less than ten years! And she accomplished it all by pushing through her fear of selling. Don and Jamie have an enlightening one-on-one conversation giving you the insight you need to overcome your fear of selling and come out the other side more confident than ever. This is Business Made Simple. -- Pre-order Jamie's new book, "Believe IT", at believeit.com. Order "Business Made Simple" NOW on Amazon or wherever you buy books. Then register for our first ever Business Made Simple Summit livestream on February 9 for FREE! Go to BusinessMadeSimpleSummit.com and register using your receipt or order number. Want to become a Business Made Simple Certified Coach? Apply now at CertifiedBusinessCoach.com Needing to hire a Business Made Simple Certified Coach? Go to HireACoach.com At Business Made Simple, we teach you everything you need to know to grow a business — BusinessMadeSimple.com