5 Email Hacks To Boost Shopify Sales Forever — Sergey Sapelnyk | What DTC Email Mistakes To Avoid, Why Mobile Emails Need Clear Designs, How Visual Emails Increase Engagement, What Makes Pop-ups Boost Lists, Why Email Frequency Drives Revenue (#410)
For Shopify merchants, email remains an incredibly high-ROI channel, often underutilized. This episode provides 5 actionable hacks to optimize your email marketing, from mobile-first design and clear CTAs to strategic email frequency and popup optimization, ensuring you convert more subscribers into lifelong customers.
Key takeaways
Prioritize mobile-first email design by using mobile-specific images with larger text or bumping up font sizes for HTML emails, as 70-80% of opens occur on mobile devices. Always preview emails on your phone before sending.
Design cleaner, more prominent call-to-action (CTA) buttons that visually stand out and strategically align CTA copy with the email's narrative to naturally guide the customer (e.g., 'Grow back your hair' for a hair loss product).
Adjust email frequency based on your DTC brand's monthly run rate: send at least one email weekly for businesses under $100K/month, two emails weekly for $100K-$400K/month, and five or more emails weekly for brands exceeding $500K/month.
Optimize popups to capture emails, recognizing that even a 1% improvement in opt-in rate can translate to hundreds of thousands of dollars annually. Continuously A/B test offers, copy, and creative, using successful brands' popups as a starting point.
Avoid overwhelming customers with excessive pop-ups by auditing your website for multiple, layered pop-ups from different apps. Implement a slight delay before showing the initial popup to improve user experience.
In this Ecommerce Summer School archive episode, we explore simple email marketing strategies that can boost your store's revenue. Joining us is Sergey Sapelnyk, co-owner at Bedford Marketing. Sergey shares his experience sending over 80 million emails annually and reveals the biggest mistakes DTC brands make with email marketing. Learn about mobile-first email design, optimal sending frequency, effective pop-up strategies, and how to build stronger customer relationships through bett...
Frequently asked about this episode
What does this episode say about conversion rate optimization?
Prioritize mobile-first email design by using mobile-specific images with larger text or bumping up font sizes for HTML emails, as 70-80% of opens occur on mobile devices. Always preview emails on your phone before sending.
What does this episode say about customer engagement?
Design cleaner, more prominent call-to-action (CTA) buttons that visually stand out and strategically align CTA copy with the email's narrative to naturally guide the customer (e.g., 'Grow back your hair' for a hair loss product).
What does this episode say about email marketing?
Adjust email frequency based on your DTC brand's monthly run rate: send at least one email weekly for businesses under $100K/month, two emails weekly for $100K-$400K/month, and five or more emails weekly for brands exceeding $500K/month.
What does this episode say about mobile commerce?
Optimize popups to capture emails, recognizing that even a 1% improvement in opt-in rate can translate to hundreds of thousands of dollars annually. Continuously A/B test offers, copy, and creative, using successful brands' popups as a starting point.
What does this episode say about conversion rate optimization?
Avoid overwhelming customers with excessive pop-ups by auditing your website for multiple, layered pop-ups from different apps. Implement a slight delay before showing the initial popup to improve user experience.
