This episode provides critical updates from the recent Walmart conference, covering new international marketplaces, brand stores, and same-day pickup options. It also tackles common seller issues like COMP errors and offers practical PPC optimization strategies using Helium 10’s Cerebro tool, making it invaluable for Walmart sellers looking to expand and improve their performance.
Key takeaways
Walmart is expanding internationally with a new marketplace in Chile, offering sellers new growth opportunities in South America.
Sellers can now use credit/debit cards for Walmart ad payments, enabling them to accrue rewards points similar to Amazon ad spend.
To resolve 'COMP errors,' sellers should identify and remove forbidden keywords from their listings, often leading to quick listing reactivation.
Optimize Walmart PPC campaigns by conducting thorough keyword research using tools like Helium 10's Cerebro and grouping relevant keywords for precise targeting.
For optimal listing control and faster updates, utilize flat files for product uploads instead of connecting accounts from other marketplaces like Amazon.
In this episode, Carrie Miller talks about the highlights from the recent Walmart Seller Conference, a new payment option for Walmart ads, and Walmart PPC strategies.
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Walmart is expanding internationally with a new marketplace in Chile, offering sellers new growth opportunities in South America.
What does this episode say about paid acquisition?
Sellers can now use credit/debit cards for Walmart ad payments, enabling them to accrue rewards points similar to Amazon ad spend.
What does this episode say about supply chain & operations?
To resolve 'COMP errors,' sellers should identify and remove forbidden keywords from their listings, often leading to quick listing reactivation.
What does this episode say about amazon & marketplaces?
Optimize Walmart PPC campaigns by conducting thorough keyword research using tools like Helium 10's Cerebro and grouping relevant keywords for precise targeting.
What does this episode say about amazon & marketplaces?
For optimal listing control and faster updates, utilize flat files for product uploads instead of connecting accounts from other marketplaces like Amazon.
