This episode provides critical intelligence for Amazon sellers looking to expand to Walmart. It tackles common hurdles like application rejection and "COMP errors," offering actionable strategies to navigate Walmart's unique marketplace dynamics and compliance requirements. Tune in to learn how to successfully launch and scale your brand on Walmart, even if you've faced previous setbacks.
Key takeaways
For rejected Walmart seller applications, don't give up. The guest's company successfully gets 40-50 accounts accepted monthly by understanding the internal processes, meaning re-application strategies can be effective.
Walmart is not Amazon; its search behavior is heavily influenced by Google. Optimize your listings for external search given that most Walmart searches originate from Google, broadening traffic opportunities beyond internal Walmart search volume.
Niche products can thrive on Walmart, even if internal search volume appears low. Early adoption in less competitive categories offers a significant advantage for establishing market share and lower advertising costs. Don't be deterred by seemingly small current market sizes.
COMP errors on Walmart often stem from product compliance issues or data discrepancies. Proactively address these by ensuring all product information aligns precisely with Walmart's guidelines, especially for restricted categories like hemp products.
Actively participate in Walmart programs like Walmart Open Call for networking and visibility. The guest highlights positive experiences and the potential for new advertising features, suggesting an evolving and opportunistic advertising landscape on Walmart.
Leverage tools like Helium 10 Xray for Walmart to gain market insights and competitive intelligence, similar to how such tools are used for Amazon. This helps in identifying profitable product categories and optimizing listings.
In this episode, we speak with Jake Lebhar of SellCord about what to do when your application to Walmart gets rejected, comp errors, and tips when you get suspended from this marketplace.
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
For rejected Walmart seller applications, don't give up. The guest's company successfully gets 40-50 accounts accepted monthly by understanding the internal processes, meaning re-application strategies can be effective.
What does this episode say about supply chain & operations?
Walmart is not Amazon; its search behavior is heavily influenced by Google. Optimize your listings for external search given that most Walmart searches originate from Google, broadening traffic opportunities beyond internal Walmart search volume.
What does this episode say about brand & content?
Niche products can thrive on Walmart, even if internal search volume appears low. Early adoption in less competitive categories offers a significant advantage for establishing market share and lower advertising costs. Don't be deterred by seemingly small current market sizes.
What does this episode say about amazon & marketplaces?
COMP errors on Walmart often stem from product compliance issues or data discrepancies. Proactively address these by ensuring all product information aligns precisely with Walmart's guidelines, especially for restricted categories like hemp products.
What does this episode say about amazon & marketplaces?
Actively participate in Walmart programs like Walmart Open Call for networking and visibility. The guest highlights positive experiences and the potential for new advertising features, suggesting an evolving and opportunistic advertising landscape on Walmart.
