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484: Hacking The LinkedIn Algorithm: How Chase Dimond Grew His Following To 227K Subs In 11 Months

The My Wife Quit Her Job Podcast · with Chase Dimond · August 14, 2023 · 51 min

Summary

Chase Dimond shares his playbook for explosive LinkedIn growth, detailing how he scaled his following from 27K to 227K with 100 million impressions in 11 months. This episode offers ecommerce operators concrete strategies to master the LinkedIn algorithm for personal branding, lead generation, and audience building, even touching on the synergy between social media and email marketing.

Key takeaways

Themes

paid acquisitionbrand & contentemail & smsfounder & leadership

Topics covered

linkedin algorithm hackslinkedin content strategypersonal branding on linkedinlinkedin lead generationsocial media growth tacticscontent repurposing

Episode description

Today, I'm thrilled to have my friend Chase Diamond back on the show. Chase is the co-founder of Structured Agency, a top email marketing firm. But outside of email, he's also a master of social media. In this episode, we discuss Chase's recent success on LinkedIn where he went from 27K subs to over 220k subs in just eleven months reaching an astounding 100 million impressions. You're going to love this episode.

Frequently asked about this episode

What does this episode say about paid acquisition?
To rapidly grow on LinkedIn, focus on understanding and leveraging the platform's algorithm through consistent, high-impact content. Chase grew his following by over 200k in 11 months by creating value-driven posts that resonate with a broad audience.
What does this episode say about brand & content?
Implement diverse content strategies, including various post formats and engagement tactics, to maximize reach and interaction. Authenticity and personal branding are crucial for standing out.
What does this episode say about email & sms?
Prioritize consistency and frequency in your LinkedIn posting schedule to maintain visibility and reinforce your personal brand. Regularly analyze performance metrics to refine your strategy.
What does this episode say about founder & leadership?
Integrate LinkedIn with your email marketing efforts. While not explicitly detailed, the episode indicates a relationship between social media success and email, suggesting repurposing content or audience capture tactics.
What does this episode say about paid acquisition?
Avoid common pitfalls by focusing on value creation and genuine engagement over vanity metrics. Learn how to generate leads and expand your network effectively through strategic LinkedIn use.

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