This episode focuses on the StoryBrand framework for clarifying your business message to attract customers and drive sales, particularly relevant for ecommerce businesses struggling with conversion due to muddled communication. It highlights how a clear message reduces customer cognitive load, making purchasing decisions easier and leading to increased engagement and revenue. The episode emphasizes that even in uncertain times, a strong, clear brand message is crucial for growth.
Get free marketing videos from Don every week at WeeklySoundbite.com Running a marketing consulting business is never simple. In uncertain times, it's even harder. Clients are cautious, timelines stretch, and budgets shrink. You know your services create real results, but closing new business feels tougher than ever. If you're not clear and confident in your message, potential clients will hesitate or move on. And the longer you stay vague or unfocused, the more you're stuck in survival mode instead of scaling. So how do you position yourself as the obvious choice, especially when the market feels shaky? In this episode, host Kyle Reed is joined by veteran StoryBrand Certified Guide Kris Jones and StoryBrand's Director of Certification Luke Pastina to explore how to thrive as a messaging expert in a season of economic unpredictability. Kris shares how she's adapted her business, adjusted her rates, and built systems that support both clarity and connection. You'll learn how to uncover your client's real problem, what story actually moves the needle, and why collaboration is key to building a thriving consulting business. If you're trying to grow your marketing practice in uncertain times, listen in to get the blueprint. Hire Kris to get you effective messaging at Red Door Stories and access the free PDF mentioned in this episode. -- Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event! Click HERE to find a StoryBrand certified marketing coach like Kris to help you grow your business! Unlock the power of a framework that works—the StoryBrand Framework at <a