48. Are You Focused on the WRONG Things in Your eCommerce Business?

eCommerce Badassery · February 23, 2021 · 11 min

Summary

This episode delivers tough love to ecommerce entrepreneurs, asserting that misdirected focus is often the root cause of stunted business growth. It uncovers common pitfalls like chasing bad advice or optimizing minor details, instead of addressing core growth bottlenecks. Listeners will gain actionable strategies to re-prioritize tasks, develop effective business strategies, and leverage data for genuine progress.

Key takeaways

• Identify and eliminate 'busywork' that doesn't contribute to core growth. Focus on high-impact activities rather than minor tweaks to website aesthetics or product details.
• Stop chasing every "shiny object" piece of business advice. Evaluate advice critically and determine its relevance to your specific ecommerce business needs and stage.
• Prioritize understanding and addressing your actual growth bottlenecks. This involves identifying key performance indicators (KPIs) and using data to inform decisions, rather than relying on gut feelings.
• Implement strategic planning to guide daily operations and prevent reactive decision-making. Shift from working "in" your business to working "on" your business for sustainable growth.

Themes

Topics covered

Episode description

Get ready for a little tough love because you might be the reason why your business isn’t growing at the rate you want it to. Whether you’re a newbie to business or have been in business for years, if you’re not hitting your goals this might be the reason why. Tune in to hear what is holding most entrepreneurs back + what you can actually do about it. Here’s what you’ll learn: What most entrepreneurs are doing wrong Why you might be following bad advice about your business How to FINALLY move forward Episodes Mentioned Ep. 10 Acquisition vs. Retention eCommerceBadassery.com/10 Read the Full Transcript eCommerceBadassery.com/48 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. https://ecommercebadassery.com/klaviyo Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level! Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

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Frequently asked about this episode

What does this episode say about founder & leadership?

Identify and eliminate 'busywork' that doesn't contribute to core growth. Focus on high-impact activities rather than minor tweaks to website aesthetics or product details.

What does this episode say about dtc strategy?

Stop chasing every "shiny object" piece of business advice. Evaluate advice critically and determine its relevance to your specific ecommerce business needs and stage.

What does this episode say about analytics & attribution?

Prioritize understanding and addressing your actual growth bottlenecks. This involves identifying key performance indicators (KPIs) and using data to inform decisions, rather than relying on gut feelings.

What does this episode say about founder & leadership?

Implement strategic planning to guide daily operations and prevent reactive decision-making. Shift from working "in" your business to working "on" your business for sustainable growth.

Listen

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