This episode is a deep dive into GS1 barcodes and GTINs, crucial for any ecommerce seller navigating Amazon or Walmart. It provides actionable advice on avoiding common GTIN issues, understanding GTIN hijacking, and leveraging GS1 standards for seamless product identification across various retail channels. This is a must-listen for sellers looking to optimize their product listings and inventory management.
Key takeaways
Always identify your product with a GS1 GTIN, even if starting on Amazon, to prepare for expansion to other marketplaces like Walmart.
A GTIN hijacking scenario occurs when your legitimate GTIN is already listed on a platform under an incorrect brand; contact Amazon Selling Partner Support with your GS1 GTIN information for resolution.
Amazon is working towards allowing GTINs for generic products, which will streamline product identification for a wider range of items.
Be aware that while Amazon primarily uses FNSKU for fulfillment, Walmart and most traditional retailers require the traditional GS1 UPC barcode on your product packaging.
Stay informed about evolving barcode technology, such as 2D barcodes and QR codes, as GS1 is innovating beyond traditional linear barcodes for future retail applications.
In this episode, we’re joined by someone from GS1 US to talk about all your burning questions, good things to know, and upcoming innovations with barcodes.
What does this episode say about amazon & marketplaces?
Always identify your product with a GS1 GTIN, even if starting on Amazon, to prepare for expansion to other marketplaces like Walmart.
What does this episode say about supply chain & operations?
A GTIN hijacking scenario occurs when your legitimate GTIN is already listed on a platform under an incorrect brand; contact Amazon Selling Partner Support with your GS1 GTIN information for resolution.
What does this episode say about product & merchandising?
Amazon is working towards allowing GTINs for generic products, which will streamline product identification for a wider range of items.
What does this episode say about amazon & marketplaces?
Be aware that while Amazon primarily uses FNSKU for fulfillment, Walmart and most traditional retailers require the traditional GS1 UPC barcode on your product packaging.
What does this episode say about amazon & marketplaces?
Stay informed about evolving barcode technology, such as 2D barcodes and QR codes, as GS1 is innovating beyond traditional linear barcodes for future retail applications.
