To optimize Amazon PPC campaigns post-Prime Day, sellers should analyze historical data from May-June to identify top-performing campaigns and increase their budgets by 20-30%. Implementing a sponsored display remarketing strategy for customers who viewed products in the last 7-14 days with a special deal can significantly boost conversions. Even after Prime Day, continuing remarketing with a small coupon can maintain sales momentum.
Key takeaways
Increase budgets by 20-30% for historically well-performing campaigns (based on May-June data) during and immediately after Prime Day.
Utilize sponsored display remarketing to target customers who viewed products in the last 7-14 days during Prime Day with special deals.
Extend Prime Day sales momentum by continuing remarketing campaigns for 7 days post-Prime Day, offering a small coupon (5-10%) to those who viewed but didn't purchase.
To control ACoS on new listings, focus on a few high-impact keywords for organic rank rather than broadly targeting many keywords.
When taking over a new Amazon PPC account, first assess the brand's goal and profitability (ACoS), review campaign naming conventions and structures, and identify top-performing keywords and ASINs to optimize immediately.
In this episode, we’re going to talk about Prime Day strategies for your PPC, why you should run ads to your Amazon storefront, video ads, and so much more!
What does this episode say about amazon & marketplaces?
Increase budgets by 20-30% for historically well-performing campaigns (based on May-June data) during and immediately after Prime Day.
What does this episode say about paid acquisition?
Utilize sponsored display remarketing to target customers who viewed products in the last 7-14 days during Prime Day with special deals.
What does this episode say about customer retention?
Extend Prime Day sales momentum by continuing remarketing campaigns for 7 days post-Prime Day, offering a small coupon (5-10%) to those who viewed but didn't purchase.
What does this episode say about amazon & marketplaces?
To control ACoS on new listings, focus on a few high-impact keywords for organic rank rather than broadly targeting many keywords.
What does this episode say about amazon & marketplaces?
When taking over a new Amazon PPC account, first assess the brand's goal and profitability (ACoS), review campaign naming conventions and structures, and identify top-performing keywords and ASINs to optimize immediately.
