Kristi Soomer, founder of Encircled, shares her inspiring journey of building a 7-figure B Corp fashion brand from scratch with no prior fashion experience. She emphasizes the power of a strong brand mission, strategic investment in mentors and services, and continuous learning to overcome challenges and achieve significant growth. This episode is a must-listen for ecommerce operators looking for realistic advice on building a resilient and impactful brand.
Armed with a second-hand sewing machine, an idea, and a little bit of grit, Kristi Soomer built a 7-figure fashion brand from her kitchen floor. Today’s guest started her brand with no fashion background and some pretty sad sewing skills, but she had a passion for her brand mission and invested in mentors and service providers to fill in the gaps. Hear Kristi’s story about how she built Encircled and what it REALLY took for her to get there. Here’s what you’ll learn: What it really takes to launch and grow a fashion brand How to know when it’s time to invest in more inventory The two things that were a total game-changer in Kristi's business The one thing she wishes she invested in sooner Connect with Kristi Her Fashion Brand Website: Encircled.co http://Encircled.co Her Fashion Brand Instagram: @encircled_ https://www.instagram.com/encircled_/ Her Podcast: Brave + Boss https://www.kristisoomer.com/pages/the-brave-and-boss-podcast Her Podcast Website: https://www.kristisoomer.com/ Read the Full Transcript eCommerceBadassery.com/47 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. https://ecommercebadassery.com/klaviyo Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level! http://bit.ly/EB-Discovery-Call Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show!