This episode dives deep into Amazon and Walmart PPC strategies with Jocelyn Jeffries, who manages $50 million in annual ad spend. It's a must-listen for ecommerce operators looking to optimize their PPC campaigns, improve organic rankings through strategic ad buys, and leverage advanced metrics like 'new-to-brand' data for long-term growth beyond just ROAS.
Key takeaways
Beyond ACoS and TACoS, focus on 'new-to-brand' percentage and 'subscribe and save' metrics to understand long-term customer acquisition and loyalty, not just immediate revenue.
Utilize Amazon Marketing Cloud (AMC) to access "new-to-brand" data for sponsored product campaigns, which is not available in the native console, to gain deeper insights into customer acquisition.
Implement dayparting in your PPC campaigns to optimize ad spend by scheduling ads to run during peak conversion times, rather than having them run 24/7.
Link PPC efforts to organic rank improvement by strategically targeting top-of-search placements to increase visibility and natural search performance over time.
When running PPC campaigns after missing the "honeymoon period" for new products, focus on aggressive bidding and keyword expansion to regain momentum and visibility.
In this episode, we speak with Jocelyn Jeffries of Pacvue to talk about a new AI innovation, answer all your Amazon & Walmart PPC questions, dayparting, important metrics, and more!
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Beyond ACoS and TACoS, focus on 'new-to-brand' percentage and 'subscribe and save' metrics to understand long-term customer acquisition and loyalty, not just immediate revenue.
What does this episode say about paid acquisition?
Utilize Amazon Marketing Cloud (AMC) to access "new-to-brand" data for sponsored product campaigns, which is not available in the native console, to gain deeper insights into customer acquisition.
What does this episode say about analytics & attribution?
Implement dayparting in your PPC campaigns to optimize ad spend by scheduling ads to run during peak conversion times, rather than having them run 24/7.
What does this episode say about amazon & marketplaces?
Link PPC efforts to organic rank improvement by strategically targeting top-of-search placements to increase visibility and natural search performance over time.
What does this episode say about amazon & marketplaces?
When running PPC campaigns after missing the "honeymoon period" for new products, focus on aggressive bidding and keyword expansion to regain momentum and visibility.
