This episode provides actionable strategies for Amazon and Walmart PPC, focusing on optimizing ad spend for both short-term revenue and long-term customer growth. Learn how to leverage advanced analytics like New-to-Brand data and dayparting to improve organic rankings and drive conversions across various retail media platforms.
Key takeaways
Implement a tiered campaign structure: separate campaigns for branded keywords, general non-brand terms, and competitor targeting for better control and intentional spending.
Utilize New-to-Brand data from Amazon Marketing Cloud to shift ad spend towards broader category terms and attract new customers, moving beyond just ROAS optimization.
Adjust ad strategies based on specific goals: focus on brand defense for competitive brand terms and retargeting for loyal customers (Subscribe & Save) to optimize for different stages of the customer journey.
Employ dayparting in your PPC campaigns to align ad spend with peak customer activity and optimize budget efficiency, especially for products with specific buying cycles.
Explore retail media beyond Amazon: analyze platforms like Walmart, Instacart, and Criteo (Target, CVS) to diversify ad spend and reach customers across various retail ecosystems.
In this episode, we speak with Jocelyn Jeffries of Pacvue to talk about a new AI innovation, answer all your Amazon & Walmart PPC questions, dayparting, important metrics, and more!
What does this episode say about paid acquisition?
Implement a tiered campaign structure: separate campaigns for branded keywords, general non-brand terms, and competitor targeting for better control and intentional spending.
What does this episode say about amazon & marketplaces?
Utilize New-to-Brand data from Amazon Marketing Cloud to shift ad spend towards broader category terms and attract new customers, moving beyond just ROAS optimization.
What does this episode say about analytics & attribution?
Adjust ad strategies based on specific goals: focus on brand defense for competitive brand terms and retargeting for loyal customers (Subscribe & Save) to optimize for different stages of the customer journey.
What does this episode say about ai & automation?
Employ dayparting in your PPC campaigns to align ad spend with peak customer activity and optimize budget efficiency, especially for products with specific buying cycles.
What does this episode say about paid acquisition?
Explore retail media beyond Amazon: analyze platforms like Walmart, Instacart, and Criteo (Target, CVS) to diversify ad spend and reach customers across various retail ecosystems.
