Ecommerce is a rapidly evolving landscape, and advice from even a few years ago can be detrimental to your business. This episode cuts through the noise, exposing outdated strategies in SEO, social media, email marketing, and more. Learn what to avoid in 2023 to ensure your ecommerce efforts are effective and aligned with current consumer behavior and technology.
Key takeaways
Stop using outdated SEO tactics like keyword stuffing; focus on user intent and content quality instead.
Shift your social media strategy from follower count obsession to genuine engagement and community building.
Replace generic, mass email blasts with targeted, value-added content for better customer response.
Prioritize fast-loading, mobile-optimized, and easy-to-navigate website design over cluttered, slow interfaces.
Move beyond broad advertising targeting; leverage retargeting and sophisticated audience segmentation for better ROI.
Welcome to another Family First Friday in honor of my Wall Street Journal bestselling book, the Family First Entrepreneur. In this episode, I discuss what not to do when it comes to starting an ecommerce business today.
There's just way too much content to consume online and a lot of it is outdated and worthless. To help you sort through the junk, here are all the outdated ecommerce strategies and tips that no longer apply in 2023.
Frequently asked about this episode
What does this episode say about dtc strategy?
Stop using outdated SEO tactics like keyword stuffing; focus on user intent and content quality instead.
What does this episode say about organic & seo?
Shift your social media strategy from follower count obsession to genuine engagement and community building.
What does this episode say about paid acquisition?
Replace generic, mass email blasts with targeted, value-added content for better customer response.
What does this episode say about email & sms?
Prioritize fast-loading, mobile-optimized, and easy-to-navigate website design over cluttered, slow interfaces.
What does this episode say about dtc strategy?
Move beyond broad advertising targeting; leverage retargeting and sophisticated audience segmentation for better ROI.
