Serious Sellers Podcast
· with Nate Barnard, Mike Kim, Kseniia Reidel
· June 17, 2023
· 34 min
Summary
This episode provides a comprehensive checklist and actionable strategies for Amazon sellers to maximize their sales during Prime Day. It covers everything from leveraging historical data for keyword and PPC optimization to implementing budget strategies and learning from successful sellers, including a 9-figure brand.
Key takeaways
Utilize Brand Analytics and Cerebro to identify top-performing keywords and competitor's search rankings from the previous Prime Day period (July 2022) to optimize your own listings and PPC campaigns.
Analyze historical PPC budget utilization in Adtomic (or downloaded reports) to identify campaigns that hit their budget caps last Prime Day. Plan to increase budgets for these high-performing campaigns this year.
Implement bulk budget changes for PPC campaigns before Prime Day using Helium 10 Adtomic or Seller Central, or leverage Amazon Advertising Budget Rules to schedule budget increases for specific campaigns during the event.
Track competitors' historical keyword ranks using Helium 10 Keyword Tracker to understand if their sales during Prime Day were driven by organic or sponsored search, informing your own bidding and targeting strategies.
Learn from the case studies of 6, 7, and 9-figure sellers, especially the 9-figure brand Solo Stove, to understand how they achieved significant sales increases (e.g., 30x) during Prime Day and adapt their strategies to your own business. Also identify common mistakes to avoid.
In this episode, Bradley shares his top strategies on how to prepare for Prime Day and listen to three sellers who are crushing it in their business, including one who is a 9-Figure Seller!
Frequently asked about this episode
What does this episode say about amazon & marketplaces?
Utilize Brand Analytics and Cerebro to identify top-performing keywords and competitor's search rankings from the previous Prime Day period (July 2022) to optimize your own listings and PPC campaigns.
What does this episode say about paid acquisition?
Analyze historical PPC budget utilization in Adtomic (or downloaded reports) to identify campaigns that hit their budget caps last Prime Day. Plan to increase budgets for these high-performing campaigns this year.
What does this episode say about analytics & attribution?
Implement bulk budget changes for PPC campaigns before Prime Day using Helium 10 Adtomic or Seller Central, or leverage Amazon Advertising Budget Rules to schedule budget increases for specific campaigns during the event.
What does this episode say about founder & leadership?
Track competitors' historical keyword ranks using Helium 10 Keyword Tracker to understand if their sales during Prime Day were driven by organic or sponsored search, informing your own bidding and targeting strategies.
What does this episode say about amazon & marketplaces?
Learn from the case studies of 6, 7, and 9-figure sellers, especially the 9-figure brand Solo Stove, to understand how they achieved significant sales increases (e.g., 30x) during Prime Day and adapt their strategies to your own business. Also identify common mistakes to avoid.
