46. Are You Doing THIS With Your Email Marketing?

eCommerce Badassery · February 9, 2021 · 14 min

Summary

This episode reveals a single, powerful marketing trick applicable across email, website, product pages, and social media to drive immediate action. Learn how to leverage existing resources to understand customer desires, guide purchasing decisions, and properly test website changes for positive impact. This is a must-listen for ecommerce operators looking to optimize their marketing efforts and significantly boost conversions.

Key takeaways

• Identify a core customer desire or objection your product addresses and integrate it into your email subject lines, website headlines, product descriptions, and social media calls to action.
• Utilize existing customer feedback, reviews, and support inquiries to uncover "what your customer wants" and use that language directly in your marketing copy.
• Implement A/B testing for any changes made to your website or email campaigns to empirically validate their positive impact on conversion rates.
• Structure your email and website content to proactively address potential customer hesitations, providing clear benefits and social proof to accelerate buying decisions.

Themes

Topics covered

Episode description

Want to optimize your email marketing? I’ve got a little marketing trick for you - something you can use not only in your email marketing but on your website, your product pages + even on social media. If there’s an episode that you’re going to take immediate action from, this is the one! Here’s what you’ll learn: How to help your customers make a buying decision What resources you already have to figure out what your customer wants How to properly test changes in your website to ensure they’re having a positive impact Read the Full Transcript eCommerceBadassery.com/46 Episodes Mentioned Ep. 9. How to Get More Done In Less Time ecommercebadassery.com/09 Ep. 40. How to Uncap Your Growth & Increase Your Product Sales ecommercebadassery.com/40 Ep. 42. Understanding & Speaking to Your Ideal Customer ecommercebadassery.com/42 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://ecommercebadassery.com/facebook Let’s connect on Instagram @ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. https://ecommercebadassery.com/klaviyo Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level! Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. This podcast uses the following third-party services for ana

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Frequently asked about this episode

What does this episode say about email & sms?

Identify a core customer desire or objection your product addresses and integrate it into your email subject lines, website headlines, product descriptions, and social media calls to action.

What does this episode say about conversion & cro?

Utilize existing customer feedback, reviews, and support inquiries to uncover "what your customer wants" and use that language directly in your marketing copy.

What does this episode say about brand & content?

Implement A/B testing for any changes made to your website or email campaigns to empirically validate their positive impact on conversion rates.

What does this episode say about email & sms?

Structure your email and website content to proactively address potential customer hesitations, providing clear benefits and social proof to accelerate buying decisions.

Listen

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