This episode argues that the "replen" model (selling readily available, in-demand products) is the only truly turnkey and stable Amazon seller model, especially for beginners. It critiques the private label model as high-risk and low-success for new sellers, advocating for replens due to lower investment, less skill needed, and higher success rates. The host emphasizes that while private label can be successful, it introduces significant challenges with competition and supply chain that beginners are ill-equipped to handle.
Key takeaways
Prioritize the 'replen' model for Amazon selling as it offers low monetary investment, low skill requirements, and high success odds by fulfilling existing demand for underserved ASINs.
Avoid starting with the private label model on Amazon, especially as a beginner, due to its high risk, significant capital requirements, and generally low success rate (around 5%) even with excellent training and resources.
Leverage "underserved ASINs" by identifying products with high buyer volume and insufficient sellers. These products are often easily sourced locally or online, even internationally.
Understand that private label success can attract rapid competition and market saturation, often by manufacturers, leading to quickly diminished returns and excess inventory for the original seller.
Consider integrating private label ventures only after gaining significant experience and capital (e.g., $10k-$20k+ in monthly sales) through more stable models like replens.
Is there a truly turnkey model of selling on Amazon? I know there is because we've seen it happen for our students time and time again. It's frustrating though to watch day after day we see sellers crash and burn and them come (literally crying in many cases) into our community. Our coaching team sees a steady stream of students who got BURNED trying to launch a private label product on Amazon as their first adventure online - and eventually (after months of learning and investing) they failed miserably. We turn those sad stories into success stories here - you've heard it on episode after episode. Today I "rant" a bit about the situation and say the things that someone needs to say about the superior model that our community has taught to hundreds of recently successful students: REPLENS Check out this episode on YouTube: https://youtu.be/rvreKi40IaQ Show note LINKS: Come meet the MST family at our live event! TheProvenConference.com - date August 12-14th in Louisville KY Come discuss The Proven Conference in our free facebook group: https://www.facebook.com/groups/mysilentteam/posts/5001300686652668/ Episode 431: Leigha's turnkey business model at https://silentjim.com/podcast Proven Amazon Course - https://ProvenAmazonCourse.
What does this episode say about amazon & marketplaces?
Prioritize the 'replen' model for Amazon selling as it offers low monetary investment, low skill requirements, and high success odds by fulfilling existing demand for underserved ASINs.
What does this episode say about supply chain & operations?
Avoid starting with the private label model on Amazon, especially as a beginner, due to its high risk, significant capital requirements, and generally low success rate (around 5%) even with excellent training and resources.
What does this episode say about founder & leadership?
Leverage "underserved ASINs" by identifying products with high buyer volume and insufficient sellers. These products are often easily sourced locally or online, even internationally.
What does this episode say about amazon & marketplaces?
Understand that private label success can attract rapid competition and market saturation, often by manufacturers, leading to quickly diminished returns and excess inventory for the original seller.
What does this episode say about amazon & marketplaces?
Consider integrating private label ventures only after gaining significant experience and capital (e.g., $10k-$20k+ in monthly sales) through more stable models like replens.
