This episode debunks the myth of an "A10" Amazon algorithm, clarifying that Amazon's algorithm is constantly evolving based on various signals, not a fixed version. It provides crucial insights into how Amazon truly ranks products in 2023, emphasizing factors beyond just direct sales. Ecommerce operators will learn actionable strategies for optimizing their listings, leveraging competitor keyword juice, and understanding the impact of off-Amazon traffic and add-to-carts to achieve higher visibility and sales.
Key takeaways
The "A10" Amazon algorithm is a misconception; Amazon's algorithm, internally known as A9, is dynamic and constantly updated, focusing on a variety of signals for ranking.
Absorb competitor keyword ranking juice by appearing in "related products" or "sponsored products" on competitor listings, as Amazon attributes relevancy from those interactions to your product.
Add-to-carts are a significant ranking factor and contribute to earning the Amazon Choice badge, signaling expected conversions to Amazon. These also fuel Amazon's retargeting efforts.
Off-Amazon traffic, especially from Google searches leading to Amazon product pages, can significantly boost keyword ranking. Amazon can attribute the original search query from external sites like Google to help rank your product for that term.
Leverage AI tools for listing optimization, such as performing heatmaps on product pages to understand buyer behavior and using AI to generate and optimize listing content based on high-performing keywords.
In this episode, an Amazon Algorithm expert explains how its fake news to say there is a such thing as the A10 algorithm, and gives us great advice on listing optimization
What does this episode say about amazon & marketplaces?
The "A10" Amazon algorithm is a misconception; Amazon's algorithm, internally known as A9, is dynamic and constantly updated, focusing on a variety of signals for ranking.
What does this episode say about organic & seo?
Absorb competitor keyword ranking juice by appearing in "related products" or "sponsored products" on competitor listings, as Amazon attributes relevancy from those interactions to your product.
What does this episode say about ai & automation?
Add-to-carts are a significant ranking factor and contribute to earning the Amazon Choice badge, signaling expected conversions to Amazon. These also fuel Amazon's retargeting efforts.
What does this episode say about conversion & cro?
Off-Amazon traffic, especially from Google searches leading to Amazon product pages, can significantly boost keyword ranking. Amazon can attribute the original search query from external sites like Google to help rank your product for that term.
What does this episode say about amazon & marketplaces?
Leverage AI tools for listing optimization, such as performing heatmaps on product pages to understand buyer behavior and using AI to generate and optimize listing content based on high-performing keywords.
