This episode, featuring Ron Dod of Visiture, a Shopify Plus Agency Partner, provides actionable strategies for Shopify merchants to enhance their organic and paid traffic. It delves into crucial aspects of search engine marketing, PPC, and SEO pitfalls to avoid, offering valuable insights for growth and increased profitability in the competitive e-commerce landscape of 2019.
Key takeaways
Implement Google Shopping campaigns as a primary PPC strategy for immediate visibility and sales on Shopify.
Prioritize technical SEO and content marketing to improve organic search rankings and address common pitfalls like improper keyword usage and lack of structured data.
Evaluate the necessity of hiring an agency based on internal capabilities and growth goals, leveraging their specialized expertise for complex marketing efforts.
Explore advanced tools like Ahrefs and BuzzSumo for competitive analysis and content idea generation to refine organic and paid strategies.
Consider the role of voice search in your 2019 SEO strategy and optimize content for conversational queries to capture emerging traffic.
Themes
shopify & ecommerce platformspaid acquisitionorganic & seo
On today's episode, I’m chatting with Ron Dod, Co-founder, and CMO of Visiture. They are a Shopify Plus Agency Partner that is focused on helping eCommerce companies grow their brand online and increase the bottom line.Through an omnichannel marketing approach, they incorporate web design, development, conversion rate optimization, Google shopping campaigns, SEO, content marketing, social ads and more….They help Shopify brand to gain more market share, loyalty, and growth.Lot’s of gold nuggets shared in this episode that you can apply to your Shopify business today!What You Will Learn Today…What is search engine marketing?Is voice search a tactic you should consider for your Shopify store?Pitfalls that Shopify merchants make when it comes to SEOHow does PPC work and where should a Shopify merchant start advertising with Google?The future of PPC and paid acquisition strategiesTools and Shopify Apps that can give you a strategic advantageShould you hire an agency or marketing company right away? Links And Resources Mentioned In This EpisodeVisitureAhrefsBuzzSumoBacklinkoSkyScraper TechniqueAdRollPerfect AudienceGoogle Shopping App by ShopifyShopMessage.meSearch Engine JournalPractical EcommerceShopify BlogShopify Plus BlogThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and I read each and everyone personally!Finally, don’t forget to subscribe to the podcast on iTunes, Stitcher, or Spotify. All it could take is a new idea, Shopify app, or marketing tactic to be the next big thing you need to drive more traffic, revenue, and lifetime loyalty for your Shopify store.^^ GROWTH MINDSET? ^^ …thought so! Never Miss An Episode. ^^ SU
What does this episode say about shopify & ecommerce platforms?
Implement Google Shopping campaigns as a primary PPC strategy for immediate visibility and sales on Shopify.
What does this episode say about paid acquisition?
Prioritize technical SEO and content marketing to improve organic search rankings and address common pitfalls like improper keyword usage and lack of structured data.
What does this episode say about organic & seo?
Evaluate the necessity of hiring an agency based on internal capabilities and growth goals, leveraging their specialized expertise for complex marketing efforts.
What does this episode say about shopify & ecommerce platforms?
Explore advanced tools like Ahrefs and BuzzSumo for competitive analysis and content idea generation to refine organic and paid strategies.
What does this episode say about shopify & ecommerce platforms?
Consider the role of voice search in your 2019 SEO strategy and optimize content for conversational queries to capture emerging traffic.
