Serious Sellers Podcast artwork

#446 - Amazon PPC and Review Request Strategy Session

Serious Sellers Podcast · with Alex Czechowski · April 25, 2023 · 36 min

Summary

This episode cuts through the confusion surrounding Amazon reviews and product inserts, offering clear, actionable strategies for sellers to compliantly acquire more social proof. It details how to leverage automation tools like Helium 10 Follow-Up and Portals to streamline review requests and enhance brand visibility, crucial for new and established Amazon businesses alike.

Key takeaways

Themes

amazon & marketplacescustomer retentionconversion & croai & automation

Topics covered

amazon review strategyproduct insertsamazon compliancehelium 10 toolsemail collectionqr codes for amazon sellersfba barcode labelslanding page optimizationreview automation

Episode description

We’re back with another seller strategy masterclass episode and today, we’ll dive deep into Amazon advertising, dayparting, and how to automate your request to review.

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Frequently asked about this episode

What does this episode say about amazon & marketplaces?
Utilize Helium 10 Follow-Up for automated, compliant Amazon review requests, ensuring adherence to Amazon's communication guidelines.
What does this episode say about customer retention?
Implement strategically designed product insert cards with QR codes linking to Portals landing pages to drive reviews and build brand recognition.
What does this episode say about conversion & cro?
Leverage Portals Blueprints to create effective landing pages for different campaigns, minimizing setup time and maximizing conversion for reviews and email collection.
What does this episode say about ai & automation?
Explore Helium 10's new Amazon Bar Code Labels to streamline FBA operations and potentially enhance product tracking and customer experience.
What does this episode say about amazon & marketplaces?
Focus on collecting emails through compliant methods, such as Portals landing pages, to build an audience for future marketing efforts outside of Amazon.

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