This episode reveals the lucrative potential of B2B wholesale for Shopify brands, highlighting how to streamline operations and tap into a trillion-dollar market. Learn how to overcome common wholesale challenges, optimize pricing, and efficiently locate distributors, ensuring your Shopify store is equipped for significant B2B growth.
Key takeaways
B2B e-commerce transactions surpassed $1 trillion in 2018, with 50% of B2B sales still processed manually, indicating a massive opportunity for Shopify brands to digitize and capture this market.
Leverage Shopify apps like "Wholesale Club" by Pixel Union to automate wholesale pricing, order processing, and customer management, reducing manual effort and increasing efficiency.
Develop a clear wholesale pricing strategy that balances profitability with competitiveness, considering different tiers and minimum order quantities.
Utilize existing industry networks, trade shows, and online directories to identify and connect with potential wholesalers and distributors.
Consider B2B an extension of your existing e-commerce strategy, offering the same convenience and efficiency to wholesale buyers that direct-to-consumer customers enjoy.
On today's episode, I’m chatting with Aidan Mattrick from Pixel Union. They are a triple threat when it comes to Shopify Partners. They are one of the top premium theme developers, they’re a Shopify Agency partner who has helped design and launch 1000’s of digital brands, and they are also a Shopify App partner, with 6 apps in the Shopify App store. We chat about one today called: Wholesale ClubAccording to a 2019 eCommerce Market Report, transactions in the United States processed through B2B ecommerce sites, log-in portals and online marketplaces grew 11% in 2018 to reach over $1 trillion dollars. And 50% of total B2B sales, or $7.37 trillion, are still conducted manually, by account managers and sales reps.But much these sales are moving to Shopify now...The new reality is buyers are seeking the convenience of using an ecommerce site to make their wholesale purchases and more sellers are seeing this as ways to reach more customers, process more sales orders and operate more cost-efficiently.This is a great discussion to learn about how selling wholesale on Shopify just got a whole lot easier!What You Will Learn Today…The market opportunity that B2B offers Shopify brands todayChallenges that Shopify brands can experience when making a decision to offer their products to wholesalers and distributorsThe benefits of getting involved in wholesalingHow to create a wholesale pricing strategyTips for locating wholesalers Links And Resources Mentioned In This EpisodePixel UnionWholesale Club Shopify AppWholesale Club Demo StoreLean StartupStoretaskerEmpire ThemeSuperstore ThemeThank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our audience and
What does this episode say about shopify & ecommerce platforms?
B2B e-commerce transactions surpassed $1 trillion in 2018, with 50% of B2B sales still processed manually, indicating a massive opportunity for Shopify brands to digitize and capture this market.
What does this episode say about supply chain & operations?
Leverage Shopify apps like "Wholesale Club" by Pixel Union to automate wholesale pricing, order processing, and customer management, reducing manual effort and increasing efficiency.
What does this episode say about brand & content?
Develop a clear wholesale pricing strategy that balances profitability with competitiveness, considering different tiers and minimum order quantities.
What does this episode say about shopify & ecommerce platforms?
Utilize existing industry networks, trade shows, and online directories to identify and connect with potential wholesalers and distributors.
What does this episode say about shopify & ecommerce platforms?
Consider B2B an extension of your existing e-commerce strategy, offering the same convenience and efficiency to wholesale buyers that direct-to-consumer customers enjoy.
