44. How to Create an eCommerce Email Marketing Calendar

eCommerce Badassery · January 26, 2021 · 14 min

Summary

Ecommerce operators often struggle with inconsistent or last-minute email marketing. This episode introduces a simple 3-step system to quickly build a comprehensive email marketing calendar, ensuring consistent engagement and reducing planning stress. By following this system, businesses can streamline their email efforts, improve content quality, and support overall business goals without feeling overwhelmed.

Key takeaways

• Implement a 3-step system to rapidly create your email marketing calendar, focusing on proactive planning over reactive scrambling.
• Brainstorm and categorize email content ideas (e.g., promotional, educational, behind-the-scenes) to easily populate your calendar for consistent engagement.
• Utilize a structured calendar to plan for seasonal campaigns, product launches, and evergreen content, ensuring timely and relevant communication.
• Integrate non-salesy and product-focused email ideas into your calendar to provide value beyond promotions and nurture customer relationships.
• Leverage platforms like Klaviyo to efficiently schedule and manage your planned email campaigns, aligning with your marketing calendar.

Themes

Topics covered

Episode description

Feel overwhelmed with email, not sure what to send and when? Always scrambling at the last minute to get an email out or worse, not even sending them at all? In today’s episode, we’re walking through my simple 3-step system to create your email marketing calendar, quickly. I promise if you follow this system you’ll fill your calendar up way faster than you expect! Read the Full Transcript eCommerceBadassery.com/44 Episodes Mentioned 31. Non-Salesy Email Ideas for Product-Based Businesses ecommercebadassery.com/31 32. Product-focused Email Ideas for Your eCommerce Business ecommercebadassery.com/32 FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://bit.ly/eCommBadassery-FacebookGroup Let’s connect on Instagram @ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. https://bit.ly/Klaviyo-EB Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level! http://bit.ly/EB-Discovery-Call Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you the content you want to hear. https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683 This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

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Frequently asked about this episode

What does this episode say about email & sms?

Implement a 3-step system to rapidly create your email marketing calendar, focusing on proactive planning over reactive scrambling.

What does this episode say about customer retention?

Brainstorm and categorize email content ideas (e.g., promotional, educational, behind-the-scenes) to easily populate your calendar for consistent engagement.

What does this episode say about brand & content?

Utilize a structured calendar to plan for seasonal campaigns, product launches, and evergreen content, ensuring timely and relevant communication.

What does this episode say about email & sms?

Integrate non-salesy and product-focused email ideas into your calendar to provide value beyond promotions and nurture customer relationships.

What does this episode say about email & sms?

Leverage platforms like Klaviyo to efficiently schedule and manage your planned email campaigns, aligning with your marketing calendar.

Listen

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