This episode argues that authorship, particularly self-publishing, is a powerful tool for entrepreneurs to establish credibility and grow their audience. It highlights how a book can serve as a prime business card and details strategies for leveraging it to build an email list and market various products, courses, or even the book itself effectively. This is particularly relevant for ecommerce operators looking to differentiate themselves and attract more customers through thought leadership.
Key takeaways
Consider writing a book to establish authority and as a premium 'business card' for your brand.
Utilize self-publishing tools to make the process accessible and cost-effective.
Leverage your book as a lead magnet to grow your email list.
Integrate your book into a broader marketing strategy for products and courses, rather than treating it as a standalone revenue stream.
Explore unconventional methods, like using platforms such as eBay, to build a mailing list, as suggested in the episode's show notes.
If you've had ANY success in life (or failures!), if you have a story to tell, or if you've overcome any challenges, then you have a book in you! The greatest business card you can ever have is a book! Today we talk about how easy self publishing has become because of the great tools we now have freely available to us. There are also some great tips in this episode about growing your following, growing an email list, and marketing virtually any product, course or book the RIGHT way. As always, show notes are at SilentJim.com Guest: Greg Perry of ServusPublishing.com Show Notes Grow a mailing list using eBay: You Tube Video Servus Publishing ProvenSelfPublishing.com ProvenAmazonCourse.com Greg on CSPAN denouncing the American's with Disabilities Act: CSPAN Video
