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#435: Homeschool parents build a seven figure business and a lifestyle of flexibility

Silent Sales Machine Radio · with Adam and Emily Bruso · February 10, 2022 · 69 min

Summary

Adam and Emily Bruso share their journey of building a seven-figure Amazon FBA business with a 15% net margin, all while homeschooling their children. They detail their online arbitrage (OA) and retail arbitrage (RA) sourcing strategies, their expansion into Walmart, and their effective use of Less Than Truckload (LTL) shipping to reduce costs. This episode is a masterclass in achieving significant ecommerce growth while maintaining a flexible, family-integrated lifestyle.

Key takeaways

Themes

amazon & marketplacessupply chain & operationsbrand & contentfounder & leadership

Topics covered

amazon fbaonline arbitrageretail arbitrageltl shippingbranded bundlesprivate labelwalmart sourcingfamily businessecommerce growth strategiesnet profit margin

Episode description

Today we visit one of the married couples who happen to be two of our JimCockrumCoaching.com coaches. They've just finished their first full year with the husband Adam being home after leaving his IT career behind. They work their Amazon Replens business (as taught in the ProvenAmazonCourse.com course) and even employ a couple of their homeschooled kids and their homeschooled friends. They are about 90% Amazon and 10% Walmart and source most of their replens by ordering online (OA or online arbitrage). They've rented and warehouse and run their 1.3million+ operation at about a 15% net margin. They are also in the process of launching branded bundles (see the link in the show notes for details). We spend time discussion how they cut their shipping fees in half with "LTL", the growth strategies they are using, the humble beginnings of their story, how their family has changed with a home based business and many other great topics. Today's guests: Adam and Emily Bruso Watch this episode on our YouTube channel: https://youtu.be/w6dmcx9Cp-c Show note LINKS: Adam and Emily's first appearance on the show was episode #321 https://silentjim.com/pocast ProvenBrandBuilding.com - learn to create branded bundles that are your own product! They are using the services of HUMNBIRD.com for brand creation and trademark ProvenAmazonCourse.com/walmart - our Walmart training. This training IS NOT included with ProvenAmazon

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Frequently asked about this episode

What does this episode say about amazon & marketplaces?
Implement online arbitrage (OA) and retail arbitrage (RA) strategies for diversified inventory sourcing across platforms like Amazon and Walmart.
What does this episode say about supply chain & operations?
Explore Less Than Truckload (LTL) shipping for significant cost reductions when scaling your ecommerce operations to manage large volumes.
What does this episode say about brand & content?
Consider creating branded bundles and private label products to differentiate your offerings and increase profit margins, utilizing services for brand creation and trademarking.
What does this episode say about founder & leadership?
Involve family members in your business to foster a family-centric approach, provide valuable work experience, and enhance lifestyle flexibility.
What does this episode say about amazon & marketplaces?
Focus on maintaining a healthy net profit margin (the Brusos achieved 15%) through efficient operations and cost-saving measures like optimized shipping.

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