This episode provides a masterclass in Amazon keyword research, emphasizing the dual need to satisfy both Amazon's algorithm and the end customer. Bradley Sutton debunks common misconceptions and offers actionable strategies for identifying high-converting keywords to drive sales and improve product visibility on the platform, moving beyond just algorithmic relevance to true buyer intent.
Key takeaways
Don't rely solely on Amazon's algorithmic relevance scores; prioritize buyer relevancy for higher conversions. Understand that while Amazon's algorithm needs to index your product, the customer ultimately makes the purchase.
Utilize tools like Cerebro to find competitor ranking keywords on page one, but use discretion to ensure they are relevant to your specific product and target audience.
Focus on broad, relevant keywords that accurately describe your product to ensure Amazon indexes you correctly, avoiding niche terms that might mislead the algorithm.
Continuously refine your keyword strategy by analyzing what drives sales, and adapt your approach to keep both the "machine" (Amazon) and the "customer" happy.
In this episode, Bradley shares his top keyword analytics and keyword research tips for your current products, PPC campaigns, and if you’re looking for your next product!
What does this episode say about amazon & marketplaces?
Don't rely solely on Amazon's algorithmic relevance scores; prioritize buyer relevancy for higher conversions. Understand that while Amazon's algorithm needs to index your product, the customer ultimately makes the purchase.
What does this episode say about organic & seo?
Utilize tools like Cerebro to find competitor ranking keywords on page one, but use discretion to ensure they are relevant to your specific product and target audience.
What does this episode say about conversion & cro?
Focus on broad, relevant keywords that accurately describe your product to ensure Amazon indexes you correctly, avoiding niche terms that might mislead the algorithm.
What does this episode say about amazon & marketplaces?
Continuously refine your keyword strategy by analyzing what drives sales, and adapt your approach to keep both the "machine" (Amazon) and the "customer" happy.
