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43. Email List Building for eCommerce

eCommerce Badassery · January 19, 2021 · 15 min

Summary

Email list building is crucial for e-commerce businesses to own their customer communication channels, minimizing reliance on volatile social media platforms. This episode provides actionable strategies to systematically grow an engaged email list, ensuring a direct line to customers ready to convert, and safeguarding against external platform risks.

Key takeaways

Themes

email & smsconversion & crocustomer retentiondtc strategy

Topics covered

email list growth strategieslead magnetsinteractive quizzes for lead generationwelcome email seriesowned media strategyshopify email appspop-up formscustomer data collection

Episode description

Ready to grow your email list? This is something you should be doing all the time, but there should be seasons in your business where it’s the main focus. Today we’re talking through multiple different strategies and tactics you can use to grow your email list with engaged subscribers who are ready to buy. Having a following on social media is great, but if that were to disappear tomorrow, you want to make sure you can still reach your customers. Read the Full Transcript eCommerceBadassery.com/43 Episodes Mentioned 20: The Power of the Pre-Launch https://ecommercebadassery.com/power-of-a-pre-launch-and-thriving-in-a-crowded-market/ 13: Sales Funnel Series: Interest https://ecommercebadassery.com/get-customers-closer-to-making-a-purchase-grow-your-email-list/ 41: Planning & Accomplishing Your Goals https://ecommercebadassery.com/setting-and-accomplishing-goals-like-an-ecommerce-badass/ 42: Understanding & Speaking to Your Ideal Customer https://ecommercebadassery.com/ideal-customer/ Quiz Examples Beardbrand - https://www.beardbrand.com/pages/beardsman-quiz Warby Parker - https://www.warbyparker.com/quiz?active=true Air B&B - https://news.airbnb.com/tripmatcher Z Gallerie - https://style.zgallerie.com/style-quiz/ Tools Mentioned Quizfy https://apps.shopify.com/quizify-product-quiz-feedback Ask Whai https://apps.shopify.com/product-recommendation-quiz FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales, and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! http://bit.ly/eCommBadassery-FacebookGroup Let’s connect on Instagram @ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. Work With Me - Interes

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Frequently asked about this episode

What does this episode say about email & sms?
Implement strategic pop-ups and embedded forms with compelling lead magnets like discounts or exclusive content.
What does this episode say about conversion & cro?
Utilize interactive quizzes (e.g., Beardbrand, Warby Parker style) to both capture emails and gather valuable customer preference data for segmentation.
What does this episode say about customer retention?
Automate a welcome email series to onboard new subscribers, deliver initial value, and guide them towards their first purchase.
What does this episode say about dtc strategy?
Integrate email list sign-ups at multiple touchpoints including social media promotions, checkout pages, and content upgrades.
What does this episode say about email & sms?
Prioritize dedicated "seasons" for aggressive email list building, aligning with product launches or key business milestones.

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