This episode debunks the myth that Amazon data is completely unreliable. It dives deep into the nuances of various Amazon data points like Brand Analytics, Product Opportunity Explorer, and Search Query Performance, highlighting their strengths and weaknesses. Ecommerce operators will learn how to interpret and leverage these data sources, alongside third-party tools like Helium 10, to accurately guage search volume, prioritize keywords, and ultimately boost sales on Amazon.
Key takeaways
Amazon's Brand Analytics is no longer the most accurate data source for search volume; explore newer tools like Search Query Performance for improved insights.
Search Query Performance (SQP) offers more reliable aggregate data for a certain time frame than Brand Analytics, helping sellers understand search trends and optimize listings.
Utilize the Helium 10 Chrome extension Demand Analyzer to gain instant Amazon data for products found on external platforms like Shopify, Walmart, Etsy, Alibaba, and Pinterest.
Prioritize keywords for listing optimization based on search volume velocity, recognizing that Amazon’s reported numbers represent a projected monthly volume, not a cumulative sum.
Supplement Amazon’s inherent data discrepancies by cross-referencing information with reliable third-party tools to form a more complete and accurate understanding of market demand and keyword performance.
In this episode, Bradley shares some information that you haven’t heard about before and takes a deep dive into the state of search volume data from Amazon, Helium 10, and other tools.
What does this episode say about amazon & marketplaces?
Amazon's Brand Analytics is no longer the most accurate data source for search volume; explore newer tools like Search Query Performance for improved insights.
What does this episode say about analytics & attribution?
Search Query Performance (SQP) offers more reliable aggregate data for a certain time frame than Brand Analytics, helping sellers understand search trends and optimize listings.
What does this episode say about amazon & marketplaces?
Utilize the Helium 10 Chrome extension Demand Analyzer to gain instant Amazon data for products found on external platforms like Shopify, Walmart, Etsy, Alibaba, and Pinterest.
What does this episode say about amazon & marketplaces?
Prioritize keywords for listing optimization based on search volume velocity, recognizing that Amazon’s reported numbers represent a projected monthly volume, not a cumulative sum.
What does this episode say about amazon & marketplaces?
Supplement Amazon’s inherent data discrepancies by cross-referencing information with reliable third-party tools to form a more complete and accurate understanding of market demand and keyword performance.
