This episode dives into the latest Amazon and Walmart seller tool updates from Helium 10, offering actionable strategies to leverage new features for improved sales and efficiency in 2023. It emphasizes adapting to the evolving e-commerce landscape and optimizing performance through data-driven decisions.
Key takeaways
Utilize Cerebro and Magnet's updated PPC bid estimates (available for Diamond accounts) to set more accurate and competitive bids, now also integrated into Keyword Tracker for enhanced keyword strategy.
Leverage Xray thumbnail downloads for product reports, particularly for wholesale sellers, to gain a more comprehensive view of product data.
Actively use the Chrome extension Graph updates in Xray to analyze historical product performance metrics like review velocity and BSR history. This helps identify trends, potential review manipulation, and stock-out patterns.
For Diamond members with over $20,000 in PPC spend, utilize Adtomic hourly analytics to identify peak performance hours and optimize ad spend through Adtomic Schedules (dayparting) for better ACoS.
Explore advanced analytics in Profits and Inventory Levels to gain deeper insights into your financial performance and inventory management, informing strategic decisions for profitability and stock optimization.
What does this episode say about amazon & marketplaces?
Utilize Cerebro and Magnet's updated PPC bid estimates (available for Diamond accounts) to set more accurate and competitive bids, now also integrated into Keyword Tracker for enhanced keyword strategy.
What does this episode say about paid acquisition?
Leverage Xray thumbnail downloads for product reports, particularly for wholesale sellers, to gain a more comprehensive view of product data.
What does this episode say about analytics & attribution?
Actively use the Chrome extension Graph updates in Xray to analyze historical product performance metrics like review velocity and BSR history. This helps identify trends, potential review manipulation, and stock-out patterns.
What does this episode say about amazon & marketplaces?
For Diamond members with over $20,000 in PPC spend, utilize Adtomic hourly analytics to identify peak performance hours and optimize ad spend through Adtomic Schedules (dayparting) for better ACoS.
What does this episode say about amazon & marketplaces?
Explore advanced analytics in Profits and Inventory Levels to gain deeper insights into your financial performance and inventory management, informing strategic decisions for profitability and stock optimization.
