This episode uncovers how product-based businesses can leverage big brand growth strategies to build brand obsession and significantly increase product sales. Maureen Mwangi breaks down true brand strategy beyond just aesthetics, offering actionable advice on product line expansion and creating content that truly converts, enabling ecommerce operators to unlock their growth potential.
This week's guest is the real deal — not only in her knowledge and ability to support product entrepreneurs but also in her support as a trusted biz friend. Her name is Maureen Mwangi and she is the brand growth strategist behind some of America's most beloved brands like L'Oreal, Chobani, Dove and Lays. In her consulting company, Startward Consulting, Maureen teaches entrepreneurs the brand growth strategies that big brands use to find their secret sauce, build a brand obsession, and maximize sales for their product-based businesses. What You’ll Learn: What brand strategy REALLY is… beyond just your colors and logo The RIGHT WAY to expand your product line The #1 thing you need to understand in order to create content that converts Download the Sales Maximizer Spreadsheet https://www.startward-consulting.com/maximize-your-product-sales Connect With Maureen Consulting Company: https://www.startwardconsulting.com/ Free Facebook Group: https://www.facebook.com/groups/productentrepreneurswhoscale FREE Resource Library Every freebie I’ve created to help you grow the traffic, sales and profit in your eCommerce Business, all in one place! http://ecommercebadassery.com/freestuff Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! Let’s connect on Instagram @ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. Work With Me - Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level! Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; it’s also valuable feedback for me to continue bringing you th