This episode with StockX CEO Josh Luber reveals how
Key takeaways
The
Ecommerce operators should analyze the true market value of products using data, rather than relying solely on manufacturer-suggested retail pricing or traditional pricing models.
Building a marketplace business requires a deep understanding of niche communities and their unspoken rules to effectively cater to their needs.
Leverage the passion of collectors and enthusiasts to create a robust secondary market, which can even benefit primary market sales by enhancing brand desirability.
Consider how to incorporate elements of gamification (like a live bid/ask market) to increase engagement and perceived fairness in pricing.
Themes
brand value & authenticitydisruptive pricing strategiesmarketplace business modelsniche markets & communities
The secondary sneaker market has gone from an underground aficionado scene to a billion dollar industry. Lifelong sneakerhead and CEO of StockX Josh Luber saw an opportunity and created Campless, the Kelley Blue Book for sneakers, using data to determine the true market price of sneakers. StockX is a revolutionary live marketplace for buying and selling sneakers, streetwear, watches, and handbags. So if you’re curious whether reselling sneakers is more The Wire or Wolf of Wall Street, listen to our newest episode.
Listen on iTunes: https://apple.co/2MRXMPK
on Spotify: https://spoti.fi/2I66lpa
direct via RSS: https://bit.ly/2xvZnGe
Frequently asked about this episode
What does this episode say about brand value & authenticity?
The
What does this episode say about disruptive pricing strategies?
Ecommerce operators should analyze the true market value of products using data, rather than relying solely on manufacturer-suggested retail pricing or traditional pricing models.
What does this episode say about marketplace business models?
Building a marketplace business requires a deep understanding of niche communities and their unspoken rules to effectively cater to their needs.
What does this episode say about niche markets & communities?
Leverage the passion of collectors and enthusiasts to create a robust secondary market, which can even benefit primary market sales by enhancing brand desirability.
What does this episode say about brand value & authenticity?
Consider how to incorporate elements of gamification (like a live bid/ask market) to increase engagement and perceived fairness in pricing.
