Today's episode is the story of a journey from "Amazon basic selling" into "Private Label". If you didn't realize it, 95% of the YouTube "gurus" talking about Amazon selling are convincing new sellers to jump straight into building their own private label brand. This is taught by most experts as, "the ONLY way to go". The truth they don't tell you though is that an estimated 90% or more of those "PL goldrush seekers" never make a dime - they only lose big. To help avoid the heartbreak and loss, we go against the grain and teach a methodical approach to Amazon selling success. Our approach involves putting money in the bank with lower risk, fast reward models that build a profitable foundation for you BEFORE you venture into the PL arena. Today's guest is a JimCockrumCoaching.com student who talks about his gradual journey into PL after making money while learning the basics first from out team. He's built a $40-50K per month PL income stream (20% margins) and he's looking to expand off of Amazon as well. We talk about all this and more on today's episode with Cabel McElderry from Alberta Canada Watch this episode on our YouTube channel: https://youtu.be/JwEt8MXaImU Check out this episode sponsor - Payoneer.com. Skip the credit checks and learn more about bringing your eCommerce vision to life by visiting https://Payoneer.com/funding. Our podcast listeners get a special 10% fee rebate on their first offer! ProvenAmazonCourse.com - The "Proven Product Partner