The iOS 14 update fundamentally changed Facebook advertising for ecommerce brands, but it didn't kill it. This episode cuts through the noise, offering timeless, platform-agnostic strategies that help you run successful ad campaigns by focusing on what truly matters: understanding your customer, crafting compelling creative, and leveraging your own data.
Key takeaways
Prioritize compelling ad creative and copy that resonates deeply with your target audience, as this is less susceptible to tracking changes than targeting alone.
Shift focus from solely relying on third-party tracking to leveraging first-party data and owned channels (email, SMS) to build stronger customer relationships and retargeting segments.
Optimize your landing pages for conversion with clear calls to action and a seamless user experience, as this plays a critical role in ad success regardless of tracking limitations.
Implement robust creative testing strategies to continuously identify high-performing ad variations and maximize your return on ad spend.
Explore server-side tracking solutions like the Facebook Conversions API (CAPI) to improve data transmission accuracy in a post-iOS 14 world.
Today I'm happy to have Jordan Menard on the show. Jordan is the founder of Motif Digital where he helps brands with their digital advertising. He's run paid advertising for well known influencers like Robert Kiyosaki, Tai Lopez, Ian Locke, and many more. In this episode, we discuss the most important aspect to running a successful ad campaign post Apple iOS 14.
What does this episode say about paid acquisition?
Prioritize compelling ad creative and copy that resonates deeply with your target audience, as this is less susceptible to tracking changes than targeting alone.
What does this episode say about analytics & attribution?
Shift focus from solely relying on third-party tracking to leveraging first-party data and owned channels (email, SMS) to build stronger customer relationships and retargeting segments.
What does this episode say about conversion & cro?
Optimize your landing pages for conversion with clear calls to action and a seamless user experience, as this plays a critical role in ad success regardless of tracking limitations.
What does this episode say about brand & content?
Implement robust creative testing strategies to continuously identify high-performing ad variations and maximize your return on ad spend.
What does this episode say about paid acquisition?
Explore server-side tracking solutions like the Facebook Conversions API (CAPI) to improve data transmission accuracy in a post-iOS 14 world.
