Retail Gets Real · with Susan Newman, Angela Elder · January 22, 2018 · 22 min
Summary
This episode goes behind the scenes of NRF 2018: Retail's Big Show, revealing the immense effort involved in organizing an event that shapes the retail industry. It offers insights into how a 120-person team brings together over 37,000 professionals, curates impactful content, and highlights key trends and technologies. For ecommerce operators, this episode illustrates the strategic importance of industry events in understanding market direction, technological advancements, and networking opportunities that can drive business growth.
Key takeaways
Large-scale retail events like NRF's Big Show require immense logistical planning and a dedicated team, impacting how industry trends and technologies are disseminated.
Content curation for major industry events focuses on identifying and showcasing pivotal retail trends and technological innovations, acting as a barometer for the industry.
Networking and knowledge sharing at such conferences are critical for retail professionals to stay abreast of changes and foster collaborations.
The ability to convene a diverse group of industry professionals facilitates comprehensive discussions on crucial topics such as omnichannel strategies, AI in retail, and supply chain optimization.
Event organizers play a significant role in shaping the dialogue around the future of retail by spotlighting emerging technologies and strategic approaches.
More than 37,000 retail industry professionals came to NRF 2018: Retail’s Big Show this January to talk about retail trends and technology. So how does a 120-person team bring an entire industry together? SVP of Conferences Susan Newman and VP of Event Content and Education Angela Elder chat about how it all comes together and the event’s impact on the industry. NRF’s Ellen Davis co-hosts.
What does this episode say about retail & omnichannel?
Large-scale retail events like NRF's Big Show require immense logistical planning and a dedicated team, impacting how industry trends and technologies are disseminated.
What does this episode say about supply chain & operations?
Content curation for major industry events focuses on identifying and showcasing pivotal retail trends and technological innovations, acting as a barometer for the industry.
What does this episode say about brand & content?
Networking and knowledge sharing at such conferences are critical for retail professionals to stay abreast of changes and foster collaborations.
What does this episode say about founder & leadership?
The ability to convene a diverse group of industry professionals facilitates comprehensive discussions on crucial topics such as omnichannel strategies, AI in retail, and supply chain optimization.
What does this episode say about retail & omnichannel?
Event organizers play a significant role in shaping the dialogue around the future of retail by spotlighting emerging technologies and strategic approaches.
