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385. eCommerce Advice You've Heard Before and Still Aren't Doing

eCommerce Badassery · July 14, 2026 · 14 min

Summary

This episode is a "kick in the pants" for ecommerce operators who know what they "should" be doing but aren't. It exposes common, yet overlooked, issues like hidden website problems that tank sales, the real cost of "money-saving" habits, and how manual data tracking still trumps AI for foundational insights. Listen to identify which avoided fundamentals are quietly costing you sales and get actionable nudges to finally implement them.

Key takeaways

Themes

conversion & crofounder & leadershipanalytics & attribution

Topics covered

website ux analysisdata-driven decision makingcustomer journey optimizationad spend roiconversion rate optimization

Episode description

Raise your hand if you've ever said "I know what I should be doing, but I'm not doing it." Yeah... that's what I thought. Consider this episode the kick in the pants you've been waiting for. I'm walking through the eCommerce advice you've heard a million times and still aren't doing. These come up over and over with my students and clients, including the ones who look like they have it all figured out from the outside. And after recently getting a behind-the-scenes look at what my Lounge members are working on and struggling with, I can confirm we are ALL guilty of at least one of these. No shade, no shame. Just the fundamentals that quietly cost you sales when they slip, some real stories of what happens when they do, and a nudge to pick the one or two you know you've been avoiding. In this episode: The website issue that quietly tanked one member's summer sales (and how long it probably went unnoticed) My once-a-month habit that catches problems before your customers find them for you Why I want you logging numbers in a spreadsheet even though AI could do it for you The money-saving habit that's actually costing you money The easiest sales you're leaving on the table with people already on your site What cleaning up a 600-SKU store taught me about why customers give up before they buy The ad spend math that made my clients stop listening to their accountants (sort of) My exact rule for how long to give something before you're allowed to quit it The number one thing still holding most store owners back (yep, this one again) _______ Full Episode Show Notes http://ecommercebadassery.com/385 _______ Learn With Me Work with Me 1:1 https://ecommercebadassery.com/ecommerce-help/ https://ecommercebadassery.com/email-marketing/ Courses & Membership https://ecommercebadassery.com/membership https://ecommercebadassery.com/programs _______ Let's Connect Website: http://ecommercebadassery.com Instagram: http://instagram.com/ecommercebadassery Memb

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Frequently asked about this episode

What does this episode say about conversion & cro?
Implement a monthly habit of thoroughly checking your website from a customer's perspective to proactively identify and fix sales-tanking issues before they impact customers.
What does this episode say about founder & leadership?
Re-evaluate "cost-saving" habits, such as avoiding necessary software or services, as they are often indirect costs that lead to lost sales or decreased efficiency.
What does this episode say about analytics & attribution?
Prioritize addressing friction points in your customer journey, particularly for stores with many SKUs, by simplifying product catalogs and user experience to prevent abandonment.
What does this episode say about conversion & cro?
Don't solely rely on AI for critical data analysis; regularly log and review key performance indicators (KPIs) in a spreadsheet to gain deeper insights and challenge conventional advice.
What does this episode say about conversion & cro?
Identify and optimize for the "easiest sales" by improving conversion paths for customers already on your site, as these represent immediate, low-effort revenue opportunities.

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