AskThePods › Serious Sellers Podcast › #381 - PPC Talk: Creating Google Ads, Dayparting, & More!Summary This episode dives into advanced Amazon PPC strategies, highlighting the new hourly data available from Amazon and how sellers can leverage it for
Key takeaways Utilize Amazon's new hourly PPC data to identify peak conversion times and lowest ACoS periods for targeted budget allocation. Run campaigns 24/7 for the initial 2-4 weeks post-launch to gather comprehensive data before optimizing for dayparting. Integrate Google Ads campaigns via Helium 10's Adtomic to drive external traffic and improve Amazon search ranking. Leverage Amazon Attribution links for Google Ads to precisely track external traffic performance and ROI. Explore Adtomic's new features like the Single Campaign Builder and bulk actions for streamlined PPC management. Themes amazon & marketplaces paid acquisition analytics & attribution
Topics covered Episode description What’s now possible now that Amazon is giving hourly data on PPC? Are we able to create Google ads inside Helium 10? We break this all down with resident PPC expert Vince Montero.
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