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#379 - Product Marketing, Hiring Tips, And More!

Serious Sellers Podcast · with Leah McHugh, Gilad Freimann · September 17, 2022 · 40 min

Summary

This episode offers Amazon sellers crucial advice on navigating product compliance and optimizing hiring practices for virtual assistants. It highlights common pitfalls leading to Amazon suspensions, such as competitor abuse and false IP claims, and provides actionable strategies to mitigate these risks. Additionally, it delves into effective VA recruitment and management, emphasizing the importance of hiring for weaknesses and secure account sharing, empowering sellers to protect their businesses and scale efficiently.

Key takeaways

Themes

amazon & marketplacesfounder & leadershipsupply chain & operations

Topics covered

amazon compliancevirtual assistant hiringamazon suspensionsbrand registry issuescompetitor abuseproduct safetyseller central permissions

Episode description

In this episode, we talk to 8-figure seller Benjamin Webber about his unique product marketing strategies and his best tips on how to build the best E-commerce team.

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Frequently asked about this episode

What does this episode say about amazon & marketplaces?
Proactively monitor for competitor abuse tactics like keyword stuffing on international marketplaces to prevent suspension of your main listings.
What does this episode say about founder & leadership?
Implement robust internal processes to ensure product and listing compliance to avoid common Amazon suspensions.
What does this episode say about supply chain & operations?
Utilize virtual assistants (VAs) for tasks that address your business's weak spots, allowing you to focus on strategic growth.
What does this episode say about amazon & marketplaces?
Establish secure protocols for sharing Amazon Seller Central access with VAs, emphasizing sub-user permissions over full account access.
What does this episode say about amazon & marketplaces?
Understand that while challenging, Amazon account and ASIN suspensions due to compliance issues or false claims are often salvageable with expert intervention.

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