This episode dives into current Amazon PPC strategies, exploring new international markets, and highlighting the importance of relationship building for ecommerce sellers. It offers concrete advice on optimizing ad spend, identifying growth opportunities in places like South Korea, and leveraging networking for business success.
Key takeaways
Focus on exact match campaigns for products in category position 1-15 to improve conversion rates and aim for Best Seller Badges, using tools like Helium 10's Keyword Tracker.
Shift your PPC strategy from solely ACoS to tracking conversion rates for specific keywords and overall profitability to ensure sustainable growth and avoid negatively impacting your ranking.
Explore emerging international marketplaces, such as those in South Korea, for new growth opportunities, even within niche categories like food.
Actively participate in networking events and conferences, utilizing specific "pick-up lines" and follow-up strategies to build meaningful business relationships.
Consider the potential of Walmart's DSP (Demand Side Platform) for advertising as it becomes more accessible, anticipating new targeting and reach capabilities for sellers.
In this special episode, we talk about what’s working for Amazon PPC, how to get the most out of networking events, and a glimpse into new Korean marketplaces.
What does this episode say about amazon & marketplaces?
Focus on exact match campaigns for products in category position 1-15 to improve conversion rates and aim for Best Seller Badges, using tools like Helium 10's Keyword Tracker.
What does this episode say about paid acquisition?
Shift your PPC strategy from solely ACoS to tracking conversion rates for specific keywords and overall profitability to ensure sustainable growth and avoid negatively impacting your ranking.
What does this episode say about founder & leadership?
Explore emerging international marketplaces, such as those in South Korea, for new growth opportunities, even within niche categories like food.
What does this episode say about amazon & marketplaces?
Actively participate in networking events and conferences, utilizing specific "pick-up lines" and follow-up strategies to build meaningful business relationships.
What does this episode say about amazon & marketplaces?
Consider the potential of Walmart's DSP (Demand Side Platform) for advertising as it becomes more accessible, anticipating new targeting and reach capabilities for sellers.
