This episode provides Amazon and Walmart sellers with actionable strategies to optimize their businesses. It covers a range of topics from PPC and Facebook ad tactics for giftable products to significant cost savings on international freight and methods for estimating sales data when traditional tools fall short. Listeners will also learn about new tools and features from Helium 10, enhancing their ability to compete effectively in the marketplace.
Key takeaways
Leverage Amazon Sponsored Brand campaigns for deals: Copy top-performing campaigns, adjust dates and ad copy to highlight promotions, and customize bidding to maximize traffic for coupons and discounts.
Utilize Facebook ads for giftable products: Target 'friends of' audiences (e.g., 'friends of women getting married') to drive off-Amazon traffic for products suitable as gifts.
Save up to 20% on international freight costs: When shipping to Amazon FBA, use a west coast address as the 'shipped from' location to potentially direct inventory to cheaper west coast warehouses.
Estimate sales data for products without BSR: If Helium 10 lacks sales estimate, analyze product subcategory position relative to similar products with available data, or divide 2% by the number of reviews generated in the last 90 days. You can run Xray on the BSR page itself.
Cross-sell in image carousels: Effectively utilize image carousels for cross-selling strategies to increase average order value and exposure for related products.
Implement variations listing PPC: Optimize PPC campaigns for product variations by employing specific strategies to improve visibility and conversion rates for different product options.
Track patent expiration dates: Monitor patent expiration dates for competitor products to identify opportunities for ethical product development and market entry post-expiration.
On today’s show, we’ve got a strategy-packed episode from your favorite Amazon experts, and Bradley talks about the latest updates and features for Helium 10.
What does this episode say about amazon & marketplaces?
Leverage Amazon Sponsored Brand campaigns for deals: Copy top-performing campaigns, adjust dates and ad copy to highlight promotions, and customize bidding to maximize traffic for coupons and discounts.
What does this episode say about paid acquisition?
Utilize Facebook ads for giftable products: Target 'friends of' audiences (e.g., 'friends of women getting married') to drive off-Amazon traffic for products suitable as gifts.
What does this episode say about supply chain & operations?
Save up to 20% on international freight costs: When shipping to Amazon FBA, use a west coast address as the 'shipped from' location to potentially direct inventory to cheaper west coast warehouses.
What does this episode say about analytics & attribution?
Estimate sales data for products without BSR: If Helium 10 lacks sales estimate, analyze product subcategory position relative to similar products with available data, or divide 2% by the number of reviews generated in the last 90 days. You can run Xray on the BSR page itself.
What does this episode say about amazon & marketplaces?
Cross-sell in image carousels: Effectively utilize image carousels for cross-selling strategies to increase average order value and exposure for related products.
