This episode emphasizes the critical role of marketing technology in driving new customer acquisition for Shopify brands. It highlights the challenges of online traffic generation and presents strategies for diversifying brand awareness through advanced marketing tech, asserting that leveraging these tools is essential for competitive advantage in the 2019 e-commerce landscape.
Key takeaways
Identify and address your Shopify store's specific traffic generation challenges with a clear strategy.
Diversify your marketing channels beyond traditional ads to build broader brand awareness and consideration.
Leverage marketing technology solutions to automate and optimize customer acquisition processes, moving beyond manual efforts.
Regularly refresh ad creatives, copy, and audience segmentation to maintain campaign effectiveness across platforms like Google, Facebook, Instagram, and YouTube.
Today I’m chatting with Dave Atchison, the Co-Founder, and CEO of New Engen a Shopify Plus Agency Partner that exclusively focuses on new customer acquisition.New Engen is uniquely positioning itself in the Shopify ecosystem to help brands drive new visitors to a site either through a done for you Agency model or now with their public release, in-house, purpose built marketing technology solution.What You Will Learn Today…The traffic challenges that many Shopify store owners have and the solution.The realities of doing business online in 2019.Smart strategies to diversify how you can build awareness and consideration for your brand.How marketing technology is the only way to win. without it your just being average at best.Listener Only PromotionAs a listener of today’s show, New Engen has been so kind as to offer a FREE AUDIT of any of your digital ad campaigns! Sign up for a digital marketing audit of Google, Facebook, Instagram, YouTube, or other channels, and have a Performance Marketing Expert assess your paid media program. If you need expert advice around launching new ad campaigns, expanding to new digital channels, refreshing creative and copy, customer targeting and segmentation, New Engen can help.This offer is available to the first 20 companies that sign up. Minimum advertising spend criteria may apply in order to reveal meaningful data.Head on over to the New Engen contact page here and select eCommerce Fastlane Podcast in the “how did you hear about us” section and you’ll be taken care of. Minimum advertising spend criteria may apply in order to reveal meaningful data.Thank You For ListeningI really appreciate you choosing to listen to the show and for supporting the podcast. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show in iTunes. They’re extremely helpful when it comes to reaching our au
What does this episode say about shopify & ecommerce platforms?
Identify and address your Shopify store's specific traffic generation challenges with a clear strategy.
What does this episode say about paid acquisition?
Diversify your marketing channels beyond traditional ads to build broader brand awareness and consideration.
What does this episode say about ai & automation?
Leverage marketing technology solutions to automate and optimize customer acquisition processes, moving beyond manual efforts.
What does this episode say about shopify & ecommerce platforms?
Regularly refresh ad creatives, copy, and audience segmentation to maintain campaign effectiveness across platforms like Google, Facebook, Instagram, and YouTube.
