This episode offers a quick but impactful roundup of key updates for ecommerce operators, focusing on optimizing email marketing, leveraging new advertising channels like ChatGPT via Shopify Shop Campaigns, and navigating crucial changes to Shopify's customer account features. It provides practical advice on integrating these updates to drive sales and streamline operations.
Key takeaways
Klaviyo's latest features allow customers to re-enter list/segment triggered flows and offer landing page creation, though embedding forms on your own site is still recommended for better tracking unless you're pre-launch.
Shopify's new customer accounts prioritize app extensions over theme customizer options; stores currently using legacy accounts should plan to switch and prepare to re-implement customizations via apps like Hubble for dynamic content.
Shopify Shop Campaigns now enable advertising products within ChatGPT for merchants using Shopify, offering a performance-based model where you only pay on sale, similar to affiliate commissions.
Jessica Tutillo Coster's 'Email Badassery' course has a new flexible enrollment model, allowing 90 days of live support and community access from your join date until July, making it easier to implement email automation strategies.
Utilize Shopify's internal AI tool, Sidekick, for assistance with platform questions and even to take action within your store, like creating custom sections.
I’ve got a quick round-up episode for you today with a few things I’ve been wanting to update you on. Includes some platform updates, marketing opportunities, and an important update I made to the Email Badassery Course. How to FINALLY optimize your email automations
How Shopify merchants can advertise inside ChatGPT
My blunt opinion on Klaviyo landing pages
An important Shopify customer account update _______
Full Episode Show Notes
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Klaviyo's latest features allow customers to re-enter list/segment triggered flows and offer landing page creation, though embedding forms on your own site is still recommended for better tracking unless you're pre-launch.
What does this episode say about ai & automation?
Shopify's new customer accounts prioritize app extensions over theme customizer options; stores currently using legacy accounts should plan to switch and prepare to re-implement customizations via apps like Hubble for dynamic content.
What does this episode say about shopify & ecommerce platforms?
Shopify Shop Campaigns now enable advertising products within ChatGPT for merchants using Shopify, offering a performance-based model where you only pay on sale, similar to affiliate commissions.
What does this episode say about paid acquisition?
Jessica Tutillo Coster's 'Email Badassery' course has a new flexible enrollment model, allowing 90 days of live support and community access from your join date until July, making it easier to implement email automation strategies.
What does this episode say about email & sms?
Utilize Shopify's internal AI tool, Sidekick, for assistance with platform questions and even to take action within your store, like creating custom sections.
