Canva's new HTML email designer might seem like a dream, but it introduces more complexity than benefits for most e-commerce businesses. This episode breaks down the limitations and hidden drawbacks, such as reduced design flexibility and tricky integration with email platforms like Klaviyo, ultimately advising against its use for Q4 and beyond.
Key takeaways
Avoid using Canva's new HTML email designer for your e-commerce emails; the time investment and integration headaches outweigh the perceived benefits, especially for small businesses.
Instead of Canva, leverage your existing email marketing platform's native tools to build reusable sections, blocks, and templates for efficient and effective email design.
If you insist on using Canva for email design, import the HTML as a separate template into your ESP first, then copy the HTML from there into an HTML block within your existing native templates to ensure images are correctly linked.
Ensure any HTML email templates created in Canva include the Klaviyo-specific unsubscribe placeholder before importing, or the import will fail.
Prioritize getting more eyeballs on your business and optimizing your existing email strategies over experimenting with new, unproven design tools, especially during critical periods like Q4.
If you’ve logged into Canva lately, you might’ve seen the announcement: you can now design emails and export the HTML to use in your email marketing platform. Sounds cool, right?
But before you dive in and start redesigning all your campaigns in Canva’s new tool, there are a few things you should know.
In this episode, I’m breaking down what this new feature actually looks like in practice, how it works with email platforms like Klaviyo, and a few limitations and quirks that might not be obvious at first glance.
If you’re wondering whether Canva’s email design tool is a game-changer or just another shiny object… this is for you. Inside this episode: What Canva’s HTML email designer can (and can’t) do
What happens when you import your Canva email into Klaviyo
A few things to look out for before using this in your biz
The workaround you might consider if you’re feeling adventurous
What to do instead of rushing into a tool just because it’s new _______ Holiday Podcast Episodes & Resources
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Full Episode Show Notes
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Avoid using Canva's new HTML email designer for your e-commerce emails; the time investment and integration headaches outweigh the perceived benefits, especially for small businesses.
What does this episode say about conversion & cro?
Instead of Canva, leverage your existing email marketing platform's native tools to build reusable sections, blocks, and templates for efficient and effective email design.
What does this episode say about ai & automation?
If you insist on using Canva for email design, import the HTML as a separate template into your ESP first, then copy the HTML from there into an HTML block within your existing native templates to ensure images are correctly linked.
What does this episode say about email & sms?
Ensure any HTML email templates created in Canva include the Klaviyo-specific unsubscribe placeholder before importing, or the import will fail.
What does this episode say about email & sms?
Prioritize getting more eyeballs on your business and optimizing your existing email strategies over experimenting with new, unproven design tools, especially during critical periods like Q4.
