#35 HSN helps make entrepreneurial dreams come true
Retail Gets Real · with Dara Trujillo · January 2, 2018 · 26 min
Summary
HSN offers entrepreneurs a unique platform for growth, providing access to a vast television audience. The American Dreams Academy program offers business education, guidance, and exposure, helping businesses scale and succeed in a competitive retail landscape.
Key takeaways
HSN provides extensive business education and mentorship to prepare entrepreneurs for large-scale retail.
Leveraging platforms like HSN offers direct access to a large, engaged consumer base, bypassing traditional retail gatekeepers.
The American Dreams Academy focuses on accelerating the growth of small businesses through structured programs and exposure.
Entrepreneurs benefit from real-time sales feedback and the ability to adjust strategies quickly based on consumer response.
Successful HSN ventures demonstrate the power of combining compelling product narratives with broad audience reach for rapid brand building.
HSN gives entrepreneurs a platform to sell their products to a large television audience and the prospect of finding the next innovation energizes Dara Trujillo, VP of New Business Development. In this episode, Trujillo discusses how the company elevates entrepreneurs with business education, guidance and exposure, and chats about HSN's new American Dreams Academy program.
