This episode is a must-listen for Amazon sellers looking to expand their horizons. Liran Hirschkorn breaks down the evolving e-commerce landscape, offering actionable strategies for navigating platforms like Walmart and Etsy, as well as leveraging Amazon's new "Buy with Prime" for D2C growth. He also dives into underutilized Amazon PPC reports that can significantly boost your ad performance.
Key takeaways
Explore selling on Walmart, considering their recent ad revenue growth and platform improvements (e.g., no organic rank requirement for ads, shift to Amazon-like auction system).
Investigate Etsy as a potential sales channel, as it now allows non-handmade items, broadening its appeal.
Implement 'Buy with Prime' on your D2C store to leverage Amazon Prime's fast shipping and trusted checkout experience to skyrocket conversion rates.
Utilize Amazon PPC's Impression Share Report to identify high-performing keywords where you can increase bids and gain market share, especially if you are not already the top advertiser.
What does this episode say about amazon & marketplaces?
Explore selling on Walmart, considering their recent ad revenue growth and platform improvements (e.g., no organic rank requirement for ads, shift to Amazon-like auction system).
What does this episode say about paid acquisition?
Investigate Etsy as a potential sales channel, as it now allows non-handmade items, broadening its appeal.
What does this episode say about dtc strategy?
Implement 'Buy with Prime' on your D2C store to leverage Amazon Prime's fast shipping and trusted checkout experience to skyrocket conversion rates.
What does this episode say about shopify & ecommerce platforms?
Utilize Amazon PPC's Impression Share Report to identify high-performing keywords where you can increase bids and gain market share, especially if you are not already the top advertiser.
