BFCM is not the end of holiday sales. This episode focuses on how ecommerce businesses can capitalize on the two weeks between Cyber Monday and Christmas by leveraging shipping deadlines, targeted promotions, and gift cards to maximize sales and clear inventory before the year ends. It emphasizes creating urgency and smart product spotlighting.
Key takeaways
Implement countdown email series for standard and expedited shipping cutoffs, using urgent subject lines like '3 days left for holiday delivery.'
Run "small but mighty" promotions aligned with shipping cutoffs, such as BOGO deals or limited-time bundles, to maintain excitement without devaluing BFCM offers.
Prioritize spotlighting holiday-specific products and gift cards, especially after the standard shipping cutoff, to move seasonal inventory and capture last-minute sales.
Clearly communicate all shipping deadlines and potential delays, including time zones and carrier pickup times, to manage customer expectations and avoid blame.
Segment email lists to exclude recent buyers from cutoff emails to avoid annoyance while maintaining urgency for others.
Don’t Tap Out After Cyber Monday — Your December Sales Strategy
Black Friday might get all the hype, but if you're ghosting your customers after Cyber Monday, you're leaving serious money on the table. December isn't the time to wind down... it's time to step up.
In this episode, I'm sharing the easy post-BFCM strategies to maximize your sales through the rest of Q4. The one date in December that can make or break your sales A simple email strategy that’s impossible to ignore The secret weapon for last-minute shoppers A sneaky way to stay visible without annoying your audience _______ Holiday Podcast Episodes & Resources
http://ecommercebadassery.com/holidaypodcast _______
Full Episode Show Notes
http://ecommercebadassery.com/349 _______ Let's Connect
Website: http://ecommercebadassery.com
Instagram: http://instagram.com/ecommercebadassery
Membership: http://ecommercebadassery.com/membership _______ Rate, Review, & Subscribe
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What does this episode say about conversion & cro?
Implement countdown email series for standard and expedited shipping cutoffs, using urgent subject lines like '3 days left for holiday delivery.'
What does this episode say about email & sms?
Run "small but mighty" promotions aligned with shipping cutoffs, such as BOGO deals or limited-time bundles, to maintain excitement without devaluing BFCM offers.
What does this episode say about supply chain & operations?
Prioritize spotlighting holiday-specific products and gift cards, especially after the standard shipping cutoff, to move seasonal inventory and capture last-minute sales.
What does this episode say about conversion & cro?
Clearly communicate all shipping deadlines and potential delays, including time zones and carrier pickup times, to manage customer expectations and avoid blame.
What does this episode say about conversion & cro?
Segment email lists to exclude recent buyers from cutoff emails to avoid annoyance while maintaining urgency for others.
