This episode provides ecommerce operators with four actionable strategies to convert existing customers, who are not yet email subscribers, into engaged list members. It focuses on leveraging current customer touchpoints like website pop-ups, transactional emails, direct mail, and paid social ads to grow your email list and deepen customer relationships, ultimately boosting retention and driving repeat purchases.
Key takeaways
Target website pop-ups specifically at non-subscribing existing customers by adjusting Klaviyo (or similar ESP) settings to exclude only opted-in profiles, not all known profiles, to maximize sign-up opportunities.
Utilize the 20% marketing content allowance in transactional emails (like order confirmations) to include a clear call-to-action and link to a dedicated landing page for email sign-ups, particularly for customers excited about a recent purchase.
Implement direct mail campaigns with a QR code linking to an email sign-up landing page, offering an incentive (discount, free shipping) to leverage the tangible nature of physical mail for re-engagement, especially for reorderable products.
Run targeted paid ads on platforms like Meta (Facebook/Instagram) to past customer lists with a list growth objective, ensuring to upload comprehensive customer data to improve match rates and segment effectively.
Optimize your email signup landing page with compelling incentives. Always offer value (e.g., discounts, exclusive content, early access) in exchange for an email address to maximize conversion rates.
How to Get Past Customers on Your Email List
Ever looked at your customer list and thought, “Wait… half these people never even subscribed to my emails”? Yeah, that’s a goldmine you’re sitting on, my friend—and we’re not about to let it collect dust.
This week’s episode was inspired by a student inside my Email Badassery program who had exactly that problem. She’s got happy customers, but they never opted in for marketing emails. Now that she’s building a killer set of automated flows, it’s time to get those buyers officially on the list.
And here’s the thing—this isn’t about begging or being salesy. These people already like you (they gave you money, remember?). You just need to make it ridiculously easy and tempting for them to say “yes” to your emails.
In this episode, I’m breaking down four smart, strategic ways to get it done, plus some behind-the-scenes tips on popups, targeting, and even good old snail mail that’ll make your competition wonder why they didn’t think of it first. What You’ll Learn: How to tweak your welcome popup targeting so non-subscribers actually see it The order confirmation email trick that gets more sign-ups without being spammy Why snail mail + a QR code is still a total list-building win How to run targeted Meta ads to your past buyers (and when it’s not worth it) The easiest first step to get going without overwhelming yourself _______
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Target website pop-ups specifically at non-subscribing existing customers by adjusting Klaviyo (or similar ESP) settings to exclude only opted-in profiles, not all known profiles, to maximize sign-up opportunities.
What does this episode say about customer retention?
Utilize the 20% marketing content allowance in transactional emails (like order confirmations) to include a clear call-to-action and link to a dedicated landing page for email sign-ups, particularly for customers excited about a recent purchase.
What does this episode say about paid acquisition?
Implement direct mail campaigns with a QR code linking to an email sign-up landing page, offering an incentive (discount, free shipping) to leverage the tangible nature of physical mail for re-engagement, especially for reorderable products.
What does this episode say about conversion & cro?
Run targeted paid ads on platforms like Meta (Facebook/Instagram) to past customer lists with a list growth objective, ensuring to upload comprehensive customer data to improve match rates and segment effectively.
What does this episode say about email & sms?
Optimize your email signup landing page with compelling incentives. Always offer value (e.g., discounts, exclusive content, early access) in exchange for an email address to maximize conversion rates.
