This episode reveals how Made By Gather, a kitchenware brand, leverages innovative design, functionality, and high-profile collaborations like the one with Drew Barrymore to build a successful brand in the competitive consumer goods market. Ecommerce operators will learn critical strategies for brand building, product development, and strategic partnerships that drive market share and brand recognition.
Key takeaways
Implement a 'premium approachable' design philosophy that balances high-end aesthetics with practical functionality to attract modern consumers.
Actively seek strategic collaborations that align with your brand values and audience, leveraging celebrity partnerships to expand reach and inject new energy into product lines.
Prioritize continuous innovation in product functionality and design to stay ahead of market trends and consumer needs.
Focus on storytelling around your brand and collaborations to create "headline-grabbing" products and resonate deeply with your target audience.
Made By Gather designs and manufactures kitchenware for a modern generation of makers with premium design, innovative functionality and headline-grabbing collaborations. On today’s show, recorded live from Retail’s Big Show in New York City, Made By Gather’s founder and CEO Shae Hong joins us to talk about his entrepreneurial career path, the philosophy behind his portfolio of kitchenware brands and his exciting partnership with Drew Barrymore. Learn more at retailgetsreal.com.
What does this episode say about retail & omnichannel?
Implement a 'premium approachable' design philosophy that balances high-end aesthetics with practical functionality to attract modern consumers.
What does this episode say about brand & content?
Actively seek strategic collaborations that align with your brand values and audience, leveraging celebrity partnerships to expand reach and inject new energy into product lines.
What does this episode say about product & merchandising?
Prioritize continuous innovation in product functionality and design to stay ahead of market trends and consumer needs.
What does this episode say about founder & leadership?
Focus on storytelling around your brand and collaborations to create "headline-grabbing" products and resonate deeply with your target audience.
