Serious Sellers Podcast · with Vanessa Hung, Vanessa Hung, Abe Chomali, Jake Lebhar, Samer Brax, and Vince Montero · March 29, 2022 · 40 min
Summary
This episode compiles top tips from Amazon and Walmart sellers gathered live at the Prosper Show. It offers actionable strategies for optimizing product listings, engaging with Amazon, and expanding into the Walmart marketplace, providing direct advice from successful entrepreneurs to enhance selling performance.
Key takeaways
Utilize Spanish language optimization for Amazon USA listings to tap into a significant, often overlooked customer segment. Ensure your Spanish copy is culturally relevant and not just a direct translation. Vanessa Hung's strategy, voted most popular at Prosper Show, emphasizes this for reaching a broader audience.
Proactively engage with Amazon Account Representatives when they reach out. These reps can provide valuable insights and support for your brand's growth on the platform, as highlighted by Abe Chomali.
Do not get emotionally attached to underperforming products. Be prepared to liquidate or "quit" on products that aren't meeting sales expectations to reallocate resources more effectively. This was a direct piece of advice regarding product management.
Explore the Walmart marketplace as a significant growth opportunity. Jake Lebhar, projecting $40 million in sales, emphasizes the potential for e-commerce sellers beyond Amazon.
Network vigorously at industry events like Prosper Show and Sell and Scale Summit. Building relationships with other sellers and industry experts provides support, new strategies, and potential collaborations, as emphasized by Bradley Sutton.
What does this episode say about amazon & marketplaces?
Utilize Spanish language optimization for Amazon USA listings to tap into a significant, often overlooked customer segment. Ensure your Spanish copy is culturally relevant and not just a direct translation. Vanessa Hung's strategy, voted most popular at Prosper Show, emphasizes this for reaching a broader audience.
What does this episode say about conversion & cro?
Proactively engage with Amazon Account Representatives when they reach out. These reps can provide valuable insights and support for your brand's growth on the platform, as highlighted by Abe Chomali.
What does this episode say about product & merchandising?
Do not get emotionally attached to underperforming products. Be prepared to liquidate or "quit" on products that aren't meeting sales expectations to reallocate resources more effectively. This was a direct piece of advice regarding product management.
What does this episode say about founder & leadership?
Explore the Walmart marketplace as a significant growth opportunity. Jake Lebhar, projecting $40 million in sales, emphasizes the potential for e-commerce sellers beyond Amazon.
What does this episode say about amazon & marketplaces?
Network vigorously at industry events like Prosper Show and Sell and Scale Summit. Building relationships with other sellers and industry experts provides support, new strategies, and potential collaborations, as emphasized by Bradley Sutton.
