Even a high returning customer rate can signal a growth problem if new customer acquisition stagnates. This episode features Jen O'Rourke of Bear and Roo, who successfully diversified her customer base by acquiring 320 new customers in a year. Learn how to strategically attract new clientele to ensure sustainable growth and avoid over-reliance on existing loyal buyers.
Key takeaways
Recognize that an extremely high returning customer rate (e.g., 80%+) can be a red flag, indicating an over-reliance on existing customers and a lack of new growth.
Implement a dedicated strategy to attract brand new customers, rather than solely focusing on selling more to your current base, to expand your market reach.
Learn specific tactics used by made-to-order businesses like Bear and Roo to acquire hundreds of new customers and establish a steady influx of new clientele.
Develop resilience and strategies to maintain motivation and focus during periods when business growth feels challenging or stagnant.
Balance new customer acquisition with retention efforts to build a robust and sustainable customer base for long-term ecommerce success.
What if 80 out of every 100 customers come back and buy again. Sounds like a dream come true, right? But not so fast. Today I'm following up with Jen O'Rourke, owner of Bear and Roo, a made-to-order clothing business. A year ago, Jen had a returning customer rate so high it meant she had a serious problem: in order to make her sales she had to sell more to the same pile of existing customers. She desperately needed an infusion of new customers. You'll learn: Why a high returning customer rate can hide a serious problem A strategy that works to get NEW customers How to keep your cool during a rough patch Come hear exactly what she did about it, how she landed 320 new customers in a year, and the strategy she's using to create a steady stream of new customers every month. You can do this very same thing! RELATED LINKS: Check out Jen's store at www.bearandroo.com A 10 minute check up you should do today https://www.thesocialsalesgirls.com/blog/a-10-minute-checkup-you-should-do-today-episode-157 What to do when you need new Customers https://www.thesocialsalesgirls.com/blog/what-to-do-when-you-need-new-customers-episode-263</s
What does this episode say about customer retention?
Recognize that an extremely high returning customer rate (e.g., 80%+) can be a red flag, indicating an over-reliance on existing customers and a lack of new growth.
What does this episode say about dtc strategy?
Implement a dedicated strategy to attract brand new customers, rather than solely focusing on selling more to your current base, to expand your market reach.
What does this episode say about analytics & attribution?
Learn specific tactics used by made-to-order businesses like Bear and Roo to acquire hundreds of new customers and establish a steady influx of new clientele.
What does this episode say about brand & content?
Develop resilience and strategies to maintain motivation and focus during periods when business growth feels challenging or stagnant.
What does this episode say about customer retention?
Balance new customer acquisition with retention efforts to build a robust and sustainable customer base for long-term ecommerce success.
