Jessica Coster shares invaluable lessons from her seven years scaling an adult novelty business from a nascent online presence to a seven-figure operation. Despite navigating shadow bans, ad restrictions, and judgmental platforms, she reveals how focusing on owned audiences, outcome-driven marketing, and consistent small improvements were key to success. This episode is a masterclass in building a resilient ecommerce business amidst unique constraints.
Key takeaways
Constraints force focus: When traditional marketing channels are restricted, double down on what you can control, such as local community engagement, influencer partnerships, SEO, Google Ads, and email marketing.
Prioritize owned audiences: Build your email list and customer records diligently. These assets are critical for direct communication and business resilience, especially when relying on third-party platforms is risky.
Embrace "old school" marketing within an omnichannel strategy: Combine proven tactics like direct mail, in-person events, and consistent email marketing with modern tools for a powerful, multi-touch customer journey.
Sell outcomes, not just features: Focus your marketing messages on the emotional benefits and transformations your product provides, rather than just its specifications.
Small, consistent tweaks compound over time: Prioritize progress over perfection. Implement minor improvements across all business areas consistently, rather than waiting for one big fix, to drive significant long-term results.
What do you do when you can’t run ads, your social content gets buried, and you’re banned from the usual marketing playbook? That was my reality at my previous day job. With multiple report cards and important eyes on my results, I had no choice but to make it work. In this episode, I'm sharing the top lessons I learned (or was reminded of) running a 7-figure eCommerce business. Lessons that still apply today, no matter what you sell or how long you’ve been in business. We'll Cover: Why constraints were actually a good thing The most valuable asset in any eCommerce business
The marketing tactics you might be missing out on
The #1 thing that makes people buy
The real trick to long-term business growth
One of the biggest ways business owners waste time _______
Full Episode Show Notes
http://ecommercebadassery.com/333 _______
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Constraints force focus: When traditional marketing channels are restricted, double down on what you can control, such as local community engagement, influencer partnerships, SEO, Google Ads, and email marketing.
What does this episode say about brand & content?
Prioritize owned audiences: Build your email list and customer records diligently. These assets are critical for direct communication and business resilience, especially when relying on third-party platforms is risky.
What does this episode say about founder & leadership?
Embrace "old school" marketing within an omnichannel strategy: Combine proven tactics like direct mail, in-person events, and consistent email marketing with modern tools for a powerful, multi-touch customer journey.
What does this episode say about dtc strategy?
Sell outcomes, not just features: Focus your marketing messages on the emotional benefits and transformations your product provides, rather than just its specifications.
What does this episode say about email & sms?
Small, consistent tweaks compound over time: Prioritize progress over perfection. Implement minor improvements across all business areas consistently, rather than waiting for one big fix, to drive significant long-term results.
