This episode breaks down how ecommerce operators can get their first Meta ad sale within 90 days by focusing on strategic ad objectives beyond immediate purchase conversions. It challenges the common misconception that a "sales objective" is always the best starting point, offering a more nuanced approach to nurturing potential customers through multiple touchpoints and building an audience cost-effectively.
Key takeaways
Don't start Meta ad campaigns with a sales objective, especially as a new store; it's expensive and targets cold audiences inefficiently.
Prioritize inexpensive awareness or engagement campaigns using compelling ad creative to build an interested audience (likes, comments, video views).
Utilize engagement from low-cost campaigns to create custom audiences for retargeting and lookalike audiences, significantly reducing future ad costs.
Maintain continuous, low-budget awareness campaigns as "digital rent" to ensure a constant flow of new potential customers into your sales funnel.
Recognize that conversions require approximately 20 touchpoints; Meta ads are just one part of a broader strategy including organic social, email, reviews, and search.
If you've ever run an ad campaign on Facebook or Instagram, and walked away feeling like it would have been more productive to just light that money on fire…I have really, really good news for you. You're wrong! This week on the blog and podcast I'm chatting with our social media coach Melissa Davies to talk about all things Meta ads. Listen in and learn: Why "purchase" ads are wrong for most store owners How to build an audience of the right people on just $5 per day, and then leverage that audience to fuel your ads Why your "failed" campaigns weren't failures at all The "hack" Melissa swears by to acquire customers at a price you can afford You really do not want to miss this one, it completely blows the lid off of how a Meta ads strategy is so essential to your business you can almost think of it like rent. RELATED LINKS: Get on the Inner Circle waitlist: https://www.thesocialsalesgirls.com/inner-circle-membership Here's When You're Ready To Run Purchase Ads https://www.thesocialsalesgirls.com/blog/heres-when-youre-ready-to-run-purchase-ads-episode-290 The 'Marketing First' Strategy That Grew This Business to 4.6M Views <a href= "https://www.thesocialsalesgirls.com/blog/the-mar
What does this episode say about paid acquisition?
Don't start Meta ad campaigns with a sales objective, especially as a new store; it's expensive and targets cold audiences inefficiently.
What does this episode say about conversion & cro?
Prioritize inexpensive awareness or engagement campaigns using compelling ad creative to build an interested audience (likes, comments, video views).
What does this episode say about customer retention?
Utilize engagement from low-cost campaigns to create custom audiences for retargeting and lookalike audiences, significantly reducing future ad costs.
What does this episode say about paid acquisition?
Maintain continuous, low-budget awareness campaigns as "digital rent" to ensure a constant flow of new potential customers into your sales funnel.
What does this episode say about paid acquisition?
Recognize that conversions require approximately 20 touchpoints; Meta ads are just one part of a broader strategy including organic social, email, reviews, and search.
