This episode compiles the best quick tips from 2021 for Amazon and Walmart sellers. It offers a diverse range of actionable strategies, from product research and expansion to obtaining customer reviews, optimizing product listings, and even improving personal well-being for sustained entrepreneurial success. This is a rapid-fire collection of insights designed to help e-commerce operators immediately enhance their business practices.
Key takeaways
Always save and analyze inserts from products you buy to understand what drives customer action and apply it to your own business.
Utilize market research tools like Market Tracker to identify product line expansion opportunities, not just direct competitors (e.g., if you sell coffin shelves, consider a coffin key holder).
Leverage social media polls (e.g., Instagram Stories) to identify existing customers and directly ask them for honest reviews, adhering to platform terms of service.
Split test product photography, especially main images and pricing, both pre-launch (using tools like PickFu) and post-launch, as data-driven decisions significantly impact conversions and keyword ranking.
Integrate video into your Amazon listings—even amateur, authentic videos can be highly effective in showcasing products and engaging customers.
What does this episode say about amazon & marketplaces?
Always save and analyze inserts from products you buy to understand what drives customer action and apply it to your own business.
What does this episode say about product & merchandising?
Utilize market research tools like Market Tracker to identify product line expansion opportunities, not just direct competitors (e.g., if you sell coffin shelves, consider a coffin key holder).
What does this episode say about conversion & cro?
Leverage social media polls (e.g., Instagram Stories) to identify existing customers and directly ask them for honest reviews, adhering to platform terms of service.
What does this episode say about founder & leadership?
Split test product photography, especially main images and pricing, both pre-launch (using tools like PickFu) and post-launch, as data-driven decisions significantly impact conversions and keyword ranking.
What does this episode say about amazon & marketplaces?
Integrate video into your Amazon listings—even amateur, authentic videos can be highly effective in showcasing products and engaging customers.
