31. Non-Salesy Email Ideas for Your Product-Based Business

eCommerce Badassery · with null · October 27, 2020 · 19 min

Summary

This episode tackles the common struggle of creating email content for product-based businesses beyond just sales and new launches. It provides a framework and specific, actionable ideas for crafting engaging, non-salesy emails that build customer relationships, enhance brand awareness, and keep your brand top-of-mind, fostering long-term loyalty and increasing customer lifetime value without constant promotions.

Key takeaways

• Implement a content brainstorming framework focusing on customer pain points, daily routines, and behind-the-scenes glimpses to generate endless email ideas without relying on sales.
• Utilize the "Value Provision," "Community Engagement," and "Brand Storytelling" pillars to craft emails that connect with subscribers on a deeper level.
• Integrate at least 3-5 of the 9+ non-salesy email ideas provided, such as "Behind the Scenes," "Customer Spotlights," "Tip Tuesdays," or "Ask Me Anything" emails, into your regular email calendar.
• Leverage email to share your brand's "why," values, and personality to build a stronger emotional connection with your audience, moving beyond transactional communications.
• Consider integrating a platform like Klaviyo, specifically designed for e-commerce, to streamline and optimize your email marketing efforts and implement these strategies effectively.

Themes

Topics covered

Episode description

Need content ideas for your email marketing? That’s the biggest question I get from my clients and audience. They feel like if they don’t have a sale going on, or a new product to launch that they’ve nothing to say in their emails. The good news is, email doesn’t always have to be about the hard-sell. Sometimes it’s just about staying top of mind and showing up in their inbox. In this week’s episode, I’m showing you how to brainstorm content to connect and build a relationship with your customers, plus give you specific examples of emails that you can send to your list right now, no new product or sale required! What You’ll Learn: Powerful questions to brainstorm endless email ideas 3 concepts to help you craft 9+ non-salesy email ideas you can send to your email list Download Your Worksheet eCommerceBadassery.com/31 Get the Badass Holiday Planning Guide! Need a deeper dive into all things Holiday planning? Get your hands on my holiday planning eBook!. We go super deep into all the things and you’ll have lifetime access so you’ll get yearly updates! Consider it your Holiday campaign planning bible and you can tailor these same concepts to manage all the big campaigns in your business. Get the details at ecommercebadassery.com/holiday Read the Full Shownotes http://ecommercebadassery.com/non-salesy-email-ideas-product-based-businesses/ Want More Badassery? Join the eCommerce Badassery Facebook Group and connect with other eCommerce entrepreneurs just like you! Let’s connect on Instagram @ecommercebadassery Ready to Level Up Your Email Marketing & eCommerce Business? Try the Klaviyo Email Marketing Platform - Built specifically for eCommerce, serving entrepreneurs, and iconic brands. Work With Me Interested in getting my brain focused on YOUR business? Book your free clarity call and let’s see how I can help get you to the next level! Rate, Review, & Subscribe Like what you heard? I’d be forever grateful if you’d rate, review and subscribe

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Frequently asked about this episode

What does this episode say about email & sms?

Implement a content brainstorming framework focusing on customer pain points, daily routines, and behind-the-scenes glimpses to generate endless email ideas without relying on sales.

What does this episode say about brand & content?

Utilize the "Value Provision," "Community Engagement," and "Brand Storytelling" pillars to craft emails that connect with subscribers on a deeper level.

What does this episode say about customer retention?

Integrate at least 3-5 of the 9+ non-salesy email ideas provided, such as "Behind the Scenes," "Customer Spotlights," "Tip Tuesdays," or "Ask Me Anything" emails, into your regular email calendar.

What does this episode say about email & sms?

Leverage email to share your brand's "why," values, and personality to build a stronger emotional connection with your audience, moving beyond transactional communications.

What does this episode say about email & sms?

Consider integrating a platform like Klaviyo, specifically designed for e-commerce, to streamline and optimize your email marketing efforts and implement these strategies effectively.

Listen

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